#USA #New York #Relatable #Global Expansion #Will Ochoa

Relatable Appoints Will Ochoa as International Sales Director

In a significant move to fuel its global expansion, Relatable, a contemporary entertainment and consumer products company, has announced the appointment of Will Ochoa as its International Sales Director. Ochoa's main responsibility will be to spearhead the international sales strategy, effectively driving the expansion of Relatable's engaging products into new global markets.

Founded in 2016, Relatable is renowned for its unique ability to transform social media trends into appealing products targeted mainly at Generation Z and millennials. This new leadership announcement coincides with the company's ambitions to broaden its footprint and solidify its presence in critical international markets.

Will Ochoa brings extensive experience from the toy and entertainment sectors, having previously held the position of Commercial Director at Toikido and General Manager at Zuru Toys, where he oversaw operations across Europe. His experience is steeped in global distribution and retail development, which will allow him to forge strategic partnerships and enhance Relatable's market opportunities on an international scale.

Ochoa expressed his enthusiasm for the role, highlighting, "The growth of Relatable has been truly remarkable. I am incredibly excited to contribute to our expansion into new regions and retail channels. My focus will be on developing strategic alliances, strengthening relationships with our distributors and retailers, and identifying new market opportunities as we continue to broaden our international presence."

Ben Kaplan, a co-founder and partner at Relatable, added, "Will’s deep understanding of the international landscape paired with his dynamic business acumen makes him a fantastic addition to our team as we enter the next phase of our global growth."

As part of his responsibilities, Ochoa will aim to increase Relatable's visibility in priority global markets, craft go-to-market strategies, and collaborate closely with regional teams and partners to facilitate the launch of international products.

Relatable operates under the philosophy of creating fun and relatable products for all ages, a mission encapsulated in their offerings like Emotional Support Pals and viral products like Happy Helpers Menstruation Crustacean. This approach not only resonates with their current audience but also aligns perfectly with the needs of emerging markets around the world.

With a significant market share in the adult party games category, Relatable continues to lead as one of the fastest-growing companies in the toy and game sector. The brand, formerly known for its hit game What Do You Meme?, rebranded in 2023 to better encompass the wide array of products it offers.

Customers can find Relatable's products in major retail outlets such as Walmart and Target, as well as online through Amazon and their website, relatable.com. For the latest updates, fans can follow the brand on Instagram and TikTok.

The dynamic expansion led by Will Ochoa is anticipated to not only enhance Relatable's product offerings but also to introduce their innovative gaming experiences to an even broader audience globally. As the world continues to evolve in its entertainment consumption, Relatable's strategic initiatives signal a promising growth trajectory ahead.