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Celebrating Jaws: vineyard vines Unveils a Special Collection

This summer marks a significant milestone in cinematic history—the 50th anniversary of the blockbuster film, Jaws. To commemorate this iconic movie, vineyard vines, an American lifestyle brand famed for its cheerful pink whale logo, announced an exclusive collaboration with Universal Products & Experiences. This partnership has given rise to the limited-edition Jaws x vineyard vines collection, a tribute to a film that not only reshaped Hollywood but also made Martha's Vineyard a household name.

A Nostalgic Collaboration

Shep Murray and Ian Murray, the co-founders of vineyard vines, shared their deep personal connection to the film and its profound influence on their lives. “I was just a kid when Steven Spielberg arrived in Martha’s Vineyard to shoot Jaws,” reminisced Shep. Their family was intertwined with the film’s production, resulting in cherished stories that have been passed down through the years. This collection represents a celebration of their homeland and an everlasting legacy.

Launching on June 14, the initial lineup will feature a diverse array of apparel, including short and long-sleeve t-shirts, sweatshirts, polos, and hats designed for men, women, and children. Additionally, a second release on June 27 will unveil even more limited-edition styles, available at vineyardvines.com and select retail locations.

Bridging Film and Fashion

Jaws isn't simply a beloved movie for the Murray brothers; it is part of their identity. The brand’s roots in Martha’s Vineyard make this collaboration deeply meaningful. “This partnership encapsulates storytelling, summertime fun, and a shared spirit of adventure—elements that have always inspired vineyard vines,” Ian remarked.

In addition to the collection, vineyard vines will host events across the country throughout the summer to celebrate the film’s anniversary. Notably, special happenings are planned for Martha’s Vineyard during Amity Week (June 20 - 29). Events will also be held in vineyard vines stores nationwide and during exclusive Jaws movie screenings in collaboration with Alamo Drafthouse and Universal Products & Experiences.

A Gift for Enthusiasts

Fans of the film and brand alike are encouraged not to miss out on this unique opportunity. The Jaws x vineyard vines collection is more than just clothing; it is an embodiment of summer movie history that fans can wear proudly. Each piece captures the essence of Jaws while celebrating what makes vineyard vines a staple in casual, lifestyle fashion.

About vineyard vines

Founded in 1998 on Martha's Vineyard, vineyard vines is known for its quality designs and dedication to the Good Life. Starting with ties that represented joyful living, the brand has evolved, offering an extensive range of clothing and accessories for the whole family. Today, products can be found in over 600 specialty and department stores globally, through their website, and at more than 100 standalone stores.

A Revered Cinematic Legacy

Jaws, released on June 20, 1975, is directed by Academy Award® winner Steven Spielberg. The film set a high bar for suspenseful cinema and remains a cultural touchstone to this day. It follows the harrowing story of a town terrorized by a formidable great white shark, requiring the brave collaboration of the local police chief, a marine biologist, and a veteran shark hunter to safeguard their shores.

Join the Celebration

With the Jaws x vineyard vines collection, fans can partake in a summer filled with adventures and nostalgia. The first collection drops on June 14, and limited styles will be available from June 27. Don’t miss your chance to own a piece of film history—where good fashion meets great storytelling.

In Summary

As vineyard vines launches this exclusive Jaws collection, they honor the original film that has riveted audiences for decades, ensuring that the excitement and adventure of summer continue to thrive. Check out the collection and partake in the festivities to celebrate this monumental anniversary in cinematic history.