TNL Mediagene Sees Remarkable Growth in Social Media and Content Commerce in H1 2025

TNL Mediagene Reports Strong Performance in H1 2025

TNL Mediagene, listed on NASDAQ with the ticker TNMG, is a digital media and data powerhouse based in Tokyo. The company is proud to announce impressive growth figures from the first half of 2025. Its achievements span across social media follower counts, video content engagement, and content commerce metrics, reinforcing the firm's strategic growth pathways.

Key Highlights from H1 2025

1. Increased Social Media Followers: As of June 2025, TNL Mediagene reached a milestone of 10.5 million followers across its social media platforms. This marks an impressive 9% increase compared to the same period last year, illustrating the company's effective audience engagement strategies.

2. Surge in Video Content Engagement: In response to the evolving viewer preferences, TNL Mediagene has rapidly adapted its content strategy. The company's flagship news outlet, "The News Lens", based in Taiwan, saw its YouTube channel nearly double its monthly views and unique visitors between January and June 2025, showcasing the rising importance of video as a medium.

3. Content Commerce Growth in Taiwan: Following a partnership with the major e-commerce platform PChome that commenced in April 2025, TNL Mediagene experienced a robust 142% growth in gross merchandise value (GMV) from Q1 to Q2 2025 in its Content Commerce segment. This underscores the ability of TNL Mediagene to seamlessly integrate media and commerce, driving consumer purchasing behaviors effectively.

The Strategic Vision

Joey Chung, Co-Founder and CEO, emphasized the significance of fostering quality engagement with audiences as key to organic growth. He remarked, "Our successful execution of this strategy in H1 2025 is evidenced through our social media metrics and video content performance, as well as the rapid expansion of our Content Commerce operations. Having reached 10.5 million followers, we are well-positioned to leverage data analytics and monetization opportunities directly, strengthening our ties to our audience."

Chung continued, "Recognizing the shift towards video in media consumption was crucial, and our timely pivot has yielded great results. Our collaboration with PChome, akin to an Amazon for Asia, has played a vital role in enhancing our brand visibility and propelling growth in Content Commerce. It is truly transformative, leading to higher conversion rates and fostering customer loyalty. We believe these strategic focuses will continue to yield positive outcomes in our future endeavors."

About TNL Mediagene

TNL Mediagene was established in May 2023 following the merger of The News Lens Co. from Taiwan and Japan's Mediagene Inc. Together, they form a significant presence in the Asian digital media landscape, operating in multiple languages—Japanese, Chinese, and English. The company covers a wide array of subjects, including news, technology, and lifestyle, and provides AI-driven advertising solutions as well as innovative marketing technologies tailored for advertising agencies.

Notably, TNL Mediagene is respected for maintaining political neutrality, appealing to younger demographics, and producing high-quality content. With a workforce of approximately 500 across Asia, the company's offices are situated in Japan, Taiwan, and Hong Kong.