LEPAS Unveils Vibrant New Brand at Indonesia International Auto Show

LEPAS Shines at the Indonesia International Auto Show

On July 23, 2025, the Indonesia International Auto Show in Jakarta witnessed the spectacular overseas debut of LEPAS, a new luxury brand launched by the Chery Group in April.

With the brand philosophy of "COLORFUL LIFE, MASTERFUL DRIVE," LEPAS took center stage with a stunning booth design characterized by vibrant colors, a leopard aesthetic, and interactive experiences that captivated visitors. The entire product lineup featured prominently, including the flagship model, L8, tailored for discerning lifestyle seekers, L6 designed as a creative workspace, and L4 aimed at cultured young drivers. These vehicles exemplify sophisticated mobility, making this debut a highlight of the event.

According to Zhong Wei, the Deputy CEO of LEPAS, young urban elites are searching for cars that resonate with their aesthetic and lifestyle rather than just focusing on technical specifications. LEPAS is crafted for the "masters of refined living," merging technology with warmth to redefine mobility. Here, "mastery" represents an attitude where cars extend one's life, and a cultured lifestyle beckons to all who seek something greater.

The L8 model embodies this vision with its striking leopard-inspired design, featuring a streamlined body, vertically poised headlights, and a rounded grille that combines power and elegance. The collaboration with Miss Universe reinforces the narrative of a refined lifestyle. Its spacious interior and user-friendly cockpit are designed for comfort, offering a versatile space that facilitates both work and relaxation.

LEPAS employs Chery's innovative "All-Scenario Super Platform," making it suitable for diverse urban and rural terrains. Meanwhile, Chery's hybrid system guarantees high efficiency, low fuel consumption, and an impressive range, showcasing significant technological advantages. Leveraging Chery's 22 years of leadership in the Chinese passenger vehicle export market and the trust of over five million users, LEPAS aims to accelerate its globalization strategy.

Zhong Wei shared ambitious plans to enter markets in Europe, Southeast Asia, North America, and the Middle East within the next three years. "LEPAS aims to contribute to a contemporary, sophisticated lifestyle while bringing color to the world," Wei remarked.

About Chery Group

Chery Group stands as one of China's premier automotive brands. Founded in 1997, its subsidiary, Chery Automobile, was among the first native brands to surpass one million, three million, and five million vehicles sold. Over the years, Chery has evolved into a diversified enterprise, with the automotive sector at its core, operating across 120 countries and regions globally. With a customer base of over five million outside its home market, it has been the number one passenger vehicle exporter among Chinese brands for 22 consecutive years.