Introduction to the New TV Commercial
On April 21, 2025, Suntory will launch a new TV commercial for their non-alcoholic beer taste drink ‘All Free,’ featuring well-known actress Tomoyo Harada and the comedic duo, Batteryz. This collaboration marks the first time that Harada has shared the screen with Batteryz, consisting of members Ace and Terukeya. The ads will display a playful dynamic as they highlight the refreshing nature of ‘All Free’ drinks, particularly the new sour flavors that will be available.
The Ad Campaign
Two distinct commercials will air: “Prank” and “Magic” episodes, each lasting 15 seconds. The comedic narrative unfolds at a campsite, where Harada, taking a nap in a hammock, unwittingly becomes the target of mischievous pranks by Ace and Terukeya. The playful interaction offers viewers a light-hearted glimpse into fun moments shared while enjoying ‘All Free’ beverages, emphasizing the tagline “Everyone’s ALL FREE.”
During the “Prank” episode, viewers will see Ace teasingly drawing on Harada's forehead as she wakes up abruptly, pointing toward a beer jug with a shocked expression. Meanwhile, Terukeya giggles in the background. The scene concludes with both Harada and Batteryz humorously sharing drinks of ‘All Free’ amid laughter, with a twist featuring Batteryz’ faces adorned with ink.
In the “Magic” episode, Harada attempts to enchant Ace and Terukeya with a magic trick involving the transformation of ‘All Free’ cans into new delicious flavors, including ‘All Free Clear’ lemon-lime and bitter orange. Joyful reactions from the duo paired with Harada’s triumphant smile wrap up the cheerful story.
Behind-the-Scenes Highlights
The production was filled with light-hearted moments, particularly during the “Prank” segment where Ace successfully drew on Harada's forehead in one take, earning applause from the crew. Harada's genuine laughter and reaction showcased the chemistry between the cast. In the “Magic” segment, an amusing mishap occurred when Harada’s cloth obscured the beverages entirely during rehearsals, leading to a shared laugh among the participants, highlighting their camaraderie throughout filming.
Launch Details
The new ‘All Free’ drinks have undergone enhancements, improving their flavor profile to reflect a fuller, beer-like experience. In addition to the original flavor, Suntory will introduce new sour-tasting options: ‘All Free Clear with Lemon & Lime’ and ‘All Free Clear with Bitter Orange’ on April 22, 2025.
This initiative by Suntory not only aims to broaden its appeal among non-alcoholic drink consumers but also reinforces the brand’s commitment to providing refreshing, flavorful options for everyone.
Conclusion
With the charming interplay between Harada and Batteryz, along with the exciting new flavors launching, these commercials promise to be a delightful watch for viewers across Japan. Be sure to catch them when they start airing nationwide on April 21, 2025, and keep an eye on Suntory’s channel on YouTube for more fun content!