Tsuruha Holdings Joins Japan's Largest Retail Media Network 'AOUMI' to Enhance Marketing Solutions

Tsuruha Holdings Joins Japan's Largest Retail Media Network 'AOUMI'

In a strategic move to amplify its marketing initiatives, Tsuruha Holdings has joined AOUMI, Japan's largest retail media network, developed by Catalina Marketing Japan. This extensive network includes all business operations under Tsuruha Holdings, which is based in Sapporo, Hokkaido, with a few exceptions, such as specialized pharmacies. The collaboration marks a significant opportunity for Tsuruha to enhance its marketing strategies across its stores nationwide.

Overview of Tsuruha Holdings and Its Business Reach

Tsuruha Holdings operates as a prominent drugstore chain with locations spread throughout all 47 prefectures in Japan, totaling 2,655 stores. It aims to enrich the lives of customers and foster community connections, making it a vital player in the Japanese retail sector. The addition of AOUMI is expected to enhance its market presence and marketing capabilities even further.

Expanding the Catalina Network’s Influence

Prior to Tsuruha's involvement, the Catalina network included several notable retailers such as Kusuri no Fukutaro, Tsuruha Group Drug & Pharmacy West Japan, and Drug Eleven. This collaboration now elevates the network's coverage in Japan's drugstore market to over 40%, enabling marketers to tailor solutions for a broader audience.

Impressive Network Scale

The AOUMI network features an impressive scale, boasting:

- 13,000 Stores: A wide array of supermarkets and drugstores across Japan.
- 150 Million Retail User IDs: A substantial database supporting targeted marketing efforts.
- Annual Sales of ¥14 Trillion: Highlighting the economic significance of the retail landscape.

What is the AOUMI Retail Media Network?

AOUMI functions as an expansive marketplace where over 130 retailers are interconnected, achieving a supermarket and drugstore coverage rate exceeding 52%. This connectivity is pivotal in delivering valuable insights and enabling targeted marketing campaigns for manufacturers, thanks to real purchase data collected from participating retailers.

The network serves as a powerhouse for generating statistics that support marketing strategies, allowing businesses to derive insights critical for decision-making processes.

The Vision Behind AOUMI

AOUMI stands out for its rich data quality and volume, providing a vast resource for businesses seeking precise targeting. Characterized as a Blue Ocean created through collaborative efforts between retailers, manufacturers, and consumers, AOUMI endeavors to unearth yet-to-be-discovered insights and facts, paving the way for innovative business strategies and product offerings.

Catalina Marketing Japan remains committed to enhancing and expanding the AOUMI brand, focusing on data analytics and personalized customer experiences to maximize marketing effectiveness for brand companies and propel overall retail industry growth.

Conclusion

As Tsuruha Holdings integrates into the AOUMI network, it positions itself to utilize cutting-edge marketing solutions that will shape the future of retail marketing in Japan. With this collaboration, both Tsuruha and Catalina Marketing are primed for a new chapter of growth, aiming to elevate customer experience and engagement across the retail landscape.

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