#Japan #Tokyo #Royal Milk Tea #Kochakaden #Yusei Yagi

Yusei Yagi Takes Center Stage as the Ambassador for Kochakaden's New Winter Campaign

Coca-Cola's renowned tea brand, Kochakaden, is set to refresh its flagship product, Royal Milk Tea, with an exciting twist. Starting from October 20, 2025, the brand will roll out a rejuvenated version that enhances the rich aroma and aftertaste of black tea, ensuring a delightful experience for customers. The new ambassador for this campaign will be none other than FANTASTICS member Yusei Yagi, who embodies the role of a magical fairy delivering warmth in the frigid winter.

The Refresh of Royal Milk Tea

The upgraded Royal Milk Tea will retain its signature smooth blend of milk and black tea while reinforcing the aftertaste that lingers pleasantly on the palate. The product is designed to amplify the essence of tea after each sip, allowing consumers to savor the tea’s fragrance and taste for a longer duration. This evolution aligns with Kochakaden's commitment to quality and authentic flavors, particularly appealing in the cold winter months.

Launch of the New CM

Launching alongside the product refresh is a brand new commercial titled "Three Seconds of Aftertaste." In this winter-themed narrative, Yusei Yagi appears as the enchanting fairy of Kochakaden, spreading warmth by delivering the revitalized Royal Milk Tea to shivering individuals. The CM creatively showcases the transformative experience of enjoying the tea by visually representing warmth through glowing lanterns scattered throughout the urban landscape.

Engaging Experiences for Winter 2025

As winter settles in, Kochakaden will introduce innovative experiences starting from November 17, 2025. Outdoor ads will be launched in major cities including Tokyo, Osaka, Nagoya, Sapporo, and Fukuoka. These advertisements will feature a temperature-responsive design that activates under specific conditions, such as when temperatures dip below 10°C. Furthermore, from November 20, an original podcast series titled "Learning to Love Winter a Little More" will kick off, offering listeners a variety of engaging content designed to reshape their winter experience.

Behind the Scenes of the New CM

The Artistic Vision

During the CM shoot, Yusei Yagi donned a striking royal blue fairy costume, characteristic of the Kochakaden brand. Despite the challenges of the lengthy outfit, Yagi effortlessly exuded charm and fitness. He displayed impressive focus and professionalism as he quickly delivered multiple takes, evoking a relaxed atmosphere by engaging with the crew between scenes. Occasionally, he stumbled over lines but quickly recovered, showcasing a warm disposition behind the camera.

Playful Moments on Set

In a studio designed to replicate a winter landscape, Yagi shared playful moments, using a stick to draw in the snow—a delightful contrast to his fairy persona. These light-hearted interludes added a natural charm to the serious filming atmosphere, creating a cheerful experience for everyone present.

Overcoming Heights

In a daring scene, Yagi also faced the challenge of performing in a harness from a height of over 2 meters. Despite initial apprehension, he adapted quickly, demonstrating strong commitment and versatility as he executed the director's requests. Each cut was met with increasing confidence, earning admiration from the crew for his graceful descent and dynamic presence.

An Insightful Interview with Yusei Yagi

In an exclusive interview, Yagi reflected on his participation in the CM and his role as Kochakaden's fairy, expressing the joy and nostalgia associated with the brand. "I was thrilled to be a part of Kochakaden, a drink I loved as a child," he shared. He also conveyed his desire to spread warmth through the enjoyment of Royal Milk Tea, drawing from personal winter experiences.

A Message of Warmth and Connection

Through this campaign, Yagi aims to not only highlight the delicious qualities of the refreshed Royal Milk Tea but also encourage fans to embrace the season. “I hope my role as Kochakaden's fairy helps everyone feel a little warmer this winter,” he added, aiming for a personal connection with fans and inviting them to share in the season's joys.

Kochakaden's brand narrative underlines a commitment to quality ingredients and the creation of enjoyable experiences for consumers while symbolically representing the warmth of shared moments during the winter months. As Yusei Yagi steps into the role of ambassador, he's not just promoting a product; he's fostering an emotional connection that resonates with audiences of all ages, turning winter into a season of joy and warmth.

Stay tuned for more updates via Kochakaden's official social media channels as we move closer to the exciting launch dates!