Vaseline Glutathione Body Lotion Expands Lineup with New Smoothing Formula

Vaseline Expands Body Lotion Series with New Smoothing Formula

In just six months following its launch in Japan, Vaseline’s Glutathione Body Lotion series has already surpassed sales of 750,000 units. Unilever Japan Customer Marketing, headquartered in Meguro, Tokyo, has announced the addition of a new product called "Smoothing," which features Hydroxy Acid to provide hydration for beautifully smooth skin. The new formula is set for release on September 9, 2026. Additionally, on September 4, 2026, larger 300ml bottles of the existing "Brightening" and "Night Repair" lotions will become available.

Background of the Launch

The Glutathione Body Lotion is formulated with 98% pure Glutathione and four types of Hyaluronic Acid, designed to create a radiant and moisturized skin experience referred to as "Shiratama Suiko-Hada" (white, glossy skin). Its lightweight texture changes from a milky formulation to a water-like feel, making it perfect for warm and humid spring and summer seasons. Since its release in February 2026, the product has received an overwhelmingly positive response from consumers. Now, in addition to the already adored lotions, the "Smoothing" variant will offer new benefits.

Packed with over 70 times the Hydroxy Acid, this lotion is aimed at repairing skin damaged by intense UV rays and air conditioning, providing profound moisture that prepares your skin for the drier autumn and winter months ahead. The brand also announces an increase in the bottle size of the existing lotions, expected to yield more satisfying hydration to combat seasonal dryness. Enjoy the experience of moisturized and luminous skin with Vaseline’s innovative lineup!

Brand Ambassador Jenny’s Endorsement

In May 2026, global brand ambassador Jenny was appointed for Vaseline’s body care series. She spoke passionately about her collaboration with Vaseline, citing body care as an integral part of her beauty regimen, just like hair and skincare. "After sessions in the sauna or cold plunge, I always seal in moisture with a lotion. The Glutathione Body Lotion is my personal favorite; it’s lightweight, non-sticky, and leaves my skin feeling truly hydrated with a radiant finish," she commented.

Product Overview

- Vaseline Glutathione Body Lotion Series

- A formulation incorporating 98% pure Glutathione and four types of Hyaluronic Acid, leading to beautifully luminous skin. The milk transforms into a light, easily absorbed texture without any sticky residue.
- Availability: Nationwide drugstores, official e-commerce websites.

Smoothing Formula: For Beautifully Hydrated Skin

- Product Name: Vaseline Glutathione Body Lotion Smoothing
- Category: Body Lotion
- Volume: 170ml
- Price: Open price
- Release Date: September 9, 2026
- Scent: Green Floral

Brightening Care: For Radiant Transparency

- Product Name: Vaseline Glutathione Body Lotion Brightening
- Category: Body Lotion
- Volume: 170ml, 300ml
- Price: Open price
- Release Date: 170ml on February 19, 2026, 300ml on September 4, 2026
- Scent: Peach & Rose

Night Repair: Hydration While You Sleep

- Product Name: Vaseline Glutathione Body Lotion Night Repair
- Category: Body Lotion
- Volume: 170ml, 300ml
- Price: Open price
- Release Date: 170ml on February 19, 2026, 300ml on September 4, 2026
- Scent: Jasmine & Musk

Vaseline's 150-Year Brand History

Founded by Robert Chesebrough, a scientist who began researching what would become Vaseline in Pennsylvania in 1859.

- 1859: Research initiated by Robert Chesebrough
- 1870: Commencement of demonstrations of Vaseline Petroleum Jelly
- 1874: Vaseline becomes a national brand in the United States

Chesebrough maintained a deep devotion to Vaseline throughout his life, which spanned 96 years. The pure skin jelly remains a cornerstone product, free of preservatives, colorants, and fragrances, contributing to skin hydration for over 150 years around the globe.

Connect with Vaseline

Notes: 1 Sales figures represent cumulative units shipped from February 19 to July 31, 2026. 2 Hydroxy Acids include Lactic and Gluconolactone as moisturizing agents.