Hisense Enhances Fan Experience with Innovative Technology During FIFA Club World Cup 2025

As the FIFA Club World Cup 2025 approaches, Hisense, a prominent name in consumer electronics, is rolling out an engaging campaign called "Own the Moment," aimed at delivering unforgettable moments for fans around the globe. This initiative cleverly blends cutting-edge technology and interactive experiences, making every match a celebration of sport and connection.

Immersive Experience Zone at MetLife Stadium

The highlight of Hisense's campaign is an expansive 100-square-meter immersive experience zone set up at MetLife Stadium in New York/New Jersey. This unique space acts as a “home stadium” for fans during the tournament, open for 28 days and nine match days. Visitors can explore a variety of Hisense products—from state-of-the-art TVs and Laser TVs to innovative refrigerators and air conditioners—through engaging scenarios. One of the main attractions is the RGB-MiniLED TV zone, showcasing models like the 100" U7 and the world’s first 116" RGB-MiniLED TV. This zone has become a fan favorite, drawing thousands to participate in an interactive soccer shooting game, adding layers of excitement to the viewing process.

The Multi-City 'Own the Moment' Tour

In addition to the stadium experience, Hisense has launched a multi-city tour across the United States to further connect with football enthusiasts. The tour encompasses 19 cities, making stops at retail parking lots where fans can watch live matches on giant screens, engage in football-themed video games, cool off with air conditioning units from Hisense, and even create personalized AI-powered trading cards. This move not only enhances fan engagement but also allows Hisense to showcase its latest home innovations, including flagship products like the 116” TV and smart refrigerators.

Pop-Up Store at American Dream Mall

A dedicated pop-up store located at the American Dream Mall from June 23 to July 14 offers guests hands-on opportunities to explore and interact with Hisense's product line. This location features exciting daily giveaways and interactive activities, including the familiar VAR Challenge and the Live Game Zone that further integrates fan participation into the event.

Landmark Experience in the Middle East

Capitalizing on the buzz surrounding FIFA Club World Cup 2025, Hisense hosted a spectacular roadshow at the Mall of the Emirates in Dubai. This event not only featured various interactive activations but also welcomed former Real Madrid goalkeeper Iker Casillas, attracting massive crowds and enhancing Hisense's strong connection with international sports. At this venue, Hisense also unveiled its groundbreaking 116-inch RGB-MiniLED TV, showcasing their latest advancements in visual technology.

Real Madrid Partnership

Further boosting excitement, Hisense introduced an exclusive limited edition product line in partnership with Real Madrid, demonstrating their commitment to merging sports with technological innovation. The collaboration manifests not just in products but in creating authentic experiences for fans, reinforcing the emotional connection to their favorite teams.

Transforming Football Watching Experience

Former goalkeeper Iker Casillas has expressed how vital technology is in enhancing the viewing experience for fans, both in stadiums and at home. Hisense is on a mission to push the boundaries of what's possible, utilizing technology to bring fans closer to the action, atmosphere, and emotions that every match entails. This innovative approach demonstrates how Hisense is not just a spectator in the world of sports but an active participant shaping the future of fan experience.

Conclusion

Hisense is driving momentum in the sports and entertainment industry by blending technology with unique, immersive experiences. Every match day becomes a personal celebration for fans, showcasing their commitment to innovation and connection. To learn more about the "Own the Moment" tour and other Hisense activations, visit www.hisense-usa.com/fifa-club-world-cup-2025 for further details and tour stops near you.

About Hisense

Founded in 1969, Hisense has emerged as a leading global provider in consumer electronics and home appliances, with a presence in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. In recent years, Hisense has gained recognition for its rapid growth, ranking second in global TV shipments and leading the market for TVs 100 inches and larger. As the first official partner of the FIFA Club World Cup 2025, Hisense continues to leverage its global sports partnerships to foster connections with audiences worldwide.