Ajinomoto's Culinary Freedom Project: Breaking Cooking Barriers with the 'Ryorinonebabeki' Exhibition
neba beki” notion encapsulates these unwritten laws, such as “you must prepare a balanced meal” and “you must cook from scratch.” Such pressures contribute to a staggering 67% of individuals feeling trapped by cooking expectations, even though a mere 27.8% attribute these feelings to outside influences. It raises important questions about the collective burden carried by many.
The Ryorinonebabeki exhibition will serve as an inviting space for exploration and reflection on these culinary expectations. The exhibition, modeled after a box, aims to gently open up and reveal the hidden rules we impose on ourselves regarding cooking. Throughout the four-day event, participants will encounter relatable displays that resonate with their experiences and emotions surrounding cooking.
The exhibition is designed for all age groups, providing valuable insights into the frequency and nature of the culinary constraints many people face. Attendees can expect to see data illustrating how often cooking pressures are felt and how many individuals feel they cannot share their cooking challenges with others.
As visitors explore the exhibition, they will find numerous contributions from everyday individuals sharing their voices and experiences. It encourages dialogue, highlighting that these feelings of restriction are not exclusive or isolated but are part of a larger societal pattern. This realization fosters empathy and connection among participants.
Adding a unique touch, the exhibition will also host a 'Cooking Consultation Session' led by renowned culinary influencer, Oyone. During this time, attendees will have the opportunity to engage openly with Oyone, discussing their cooking anxieties and biases related to culinary practices. Scheduled for January 31 and February 1, these interactive sessions aim to break down barriers and encourage a sense of community among cooking enthusiasts.
To further enrich the experience, Ajinomoto invites the public to participate in a campaign centered around the hashtag '#Ryorinonebabeki'. Participants can submit their own culinary dilemmas or worries regarding societal cooking expectations. By sharing these experiences online, contributors will also have a chance to win gift packs from Ajinomoto—a gesture to celebrate shared journeys in cooking.
The investigation into societal cooking expectations reveals that 69% of surveyed women perceive cooking as a burden. With the emergence of significant challenges in domestic life, it is crucial to foster understanding and empathy around this often-overlooked issue. Ajinomoto emphasizes that shifting perspectives on cooking should not be a solitary battle but a communal struggle.
The Culinary Freedom Project aspires to pave the way for a cooking culture that is inclusive, freeing, and vibrant. By raising awareness about the internalized pressures people face, Ajinomoto ultimately seeks to create a future where cooking is an enjoyable and liberating experience.
Through these initiatives, Ajinomoto’s Culinary Freedom Project emphasizes that everyone can define their own approach to cooking, free from societal pressures and expectations. The ‘Ryorinonebabeki’ exhibition serves as a catalyst for a movement towards a more liberated and joyful culinary experience.
The Ryorinonebabeki Exhibition
The Ryorinonebabeki exhibition will serve as an inviting space for exploration and reflection on these culinary expectations. The exhibition, modeled after a box, aims to gently open up and reveal the hidden rules we impose on ourselves regarding cooking. Throughout the four-day event, participants will encounter relatable displays that resonate with their experiences and emotions surrounding cooking.
The exhibition is designed for all age groups, providing valuable insights into the frequency and nature of the culinary constraints many people face. Attendees can expect to see data illustrating how often cooking pressures are felt and how many individuals feel they cannot share their cooking challenges with others.
As visitors explore the exhibition, they will find numerous contributions from everyday individuals sharing their voices and experiences. It encourages dialogue, highlighting that these feelings of restriction are not exclusive or isolated but are part of a larger societal pattern. This realization fosters empathy and connection among participants.
The Cooking Consultation Session
Adding a unique touch, the exhibition will also host a 'Cooking Consultation Session' led by renowned culinary influencer, Oyone. During this time, attendees will have the opportunity to engage openly with Oyone, discussing their cooking anxieties and biases related to culinary practices. Scheduled for January 31 and February 1, these interactive sessions aim to break down barriers and encourage a sense of community among cooking enthusiasts.
Share Your Culinary Dilemmas
To further enrich the experience, Ajinomoto invites the public to participate in a campaign centered around the hashtag '#Ryorinonebabeki'. Participants can submit their own culinary dilemmas or worries regarding societal cooking expectations. By sharing these experiences online, contributors will also have a chance to win gift packs from Ajinomoto—a gesture to celebrate shared journeys in cooking.
The Importance of Addressing Culinary Pressures
The investigation into societal cooking expectations reveals that 69% of surveyed women perceive cooking as a burden. With the emergence of significant challenges in domestic life, it is crucial to foster understanding and empathy around this often-overlooked issue. Ajinomoto emphasizes that shifting perspectives on cooking should not be a solitary battle but a communal struggle.
The Culinary Freedom Project aspires to pave the way for a cooking culture that is inclusive, freeing, and vibrant. By raising awareness about the internalized pressures people face, Ajinomoto ultimately seeks to create a future where cooking is an enjoyable and liberating experience.
Event Details
- - Exhibition Dates: January 29 (Thursday) to February 1 (Sunday), 2026
- - Opening Hours: 11:00 AM to 7:00 PM (January 29 only from 2:00 PM to 7:00 PM)
- - Location: NEWoMan TAKANAWA, South 2F “+Base1”, 2-21-1 Takanawa, Minato-ku, Tokyo 108-0074
- - Access: 1 minute walk from JR Takanawa Gateway Station, 3 minutes walk from Toei Asakusa Line/Kyoto Main Line Sengiakuji Station A2 Exit
- - Entry Fee: Free
- - Official Website: Ryorinonebabeki Exhibition
Through these initiatives, Ajinomoto’s Culinary Freedom Project emphasizes that everyone can define their own approach to cooking, free from societal pressures and expectations. The ‘Ryorinonebabeki’ exhibition serves as a catalyst for a movement towards a more liberated and joyful culinary experience.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.