#United States #digital advertising #Walnut Creek #Insignia Capital #Trooh Media

Insignia Capital Group's Strategic Investment in Trooh Media

WALNUT CREEK, Calif., January 7, 2026 – Insignia Capital Group has announced a significant strategic investment in Trooh Media, Inc., a leader in the digital-out-of-home (DOOH) advertising sector dedicated to connecting brands with Gen Z audiences throughout U.S. college campuses. This partnership marks a pivotal step in enhancing Trooh's growth trajectory as it continues to innovate within the media landscape.

Founded in 2016 by Martin Poitras, Trooh Media has established itself as a notable player boasting a proprietary network of over 1,000 premium digital screens located within high-traffic campus environments. This unique positioning enables brands to engage with college students at critical moments, delivering impactful media experiences that resonate.

Trooh has partnered with some of the world's foremost advertisers, facilitating measurable campaigns that yield substantial results. The recent investment from Insignia will aid Trooh in reinforcing its existing capabilities while expanding its operational footprint across various campuses.

As part of the deal, Martin Poitras will continue to lead Trooh as Chief Executive Officer, maintaining the company's visionary leadership. Additionally, Toby Sturek has been appointed President of Trooh Media. Sturek's extensive experience spanning two decades in out-of-home media will be instrumental in supporting Trooh's growth and operational efficiency. His prior roles at renowned companies including Branded Cities, Clear Channel Outdoor, and Soofa lend significant expertise that will benefit the company's expansion efforts.

Martin Poitras expressed enthusiasm about the investment, stating, “Trooh's success is anchored in our clear strategy, disciplined execution, and exceptional talent. Partnering with Insignia marks an exciting chapter as we focus on elevating our workforce, advancing our capabilities, and establishing a dominant media platform.”

Tony Broglio, Managing Partner at Insignia Capital Group, praised Trooh's innovative approach, highlighting that the company effectively merges premium physical environments with data-driven media strategies. He noted, “Trooh has created a highly differentiated platform that delivers significant value to both advertisers and campus partners. We foresee tremendous opportunities to fortify Trooh’s leadership in this burgeoning market.”

Nick DeTrempe, another Partner at Insignia, underscored the importance of Trooh’s trusted platform that not only delivers measurable results but is also safe for brands targeting Gen Z. He commented, “We anticipate collaborating closely with the Trooh team to help them realize their long-term vision.”

The strategic landscape of digital advertising is continually evolving, and Trooh Media's innovative platform is uniquely positioned to lead this transformation, particularly among the ever-trendy and digital-native Gen Z demographic. With Insignia Capital Group's backing, Trooh aims to accelerate its mission and capitalize on emerging opportunities in this dynamic market.

About Trooh Media
Trooh Media is a leading digital-out-of-home (DOOH) media firm connecting brands with Gen Z audiences. Its proprietary network, established on more than 1,000 college campuses, offers advertisers a reliable and brand-safe platform for expansive outreach. Discover more at trooh.com.

About Insignia Capital Group
Insignia Capital Group operates as a growth-centric private equity firm with a focus on fostering high-potential companies within consumer and business services sectors. The firm collaborates closely with company founders and management teams to optimize growth and unlock true business potential. For additional information, visit insigniacap.com.