Exciting Launch of Japanese Board Game 'Nyan Life Sugoroku' in Korea

Discover the World of 'Nyan Life Sugoroku'

The beloved board game 'Nyan Life Sugoroku', originally from Japan, is making waves in Korea through a partnership with SEOWOL BoardGames. This delightful game allows players to embark on a heartwarming journey through the life of a cat, beginning with their first encounter with their owner. With the slogan “no cat, no life,” the game promises not only joy and fun, but also a touch of emotion that can tug at the heartstrings.

A Growing Trend in Board Games

TRYBE, the innovative game developer behind 'Nyan Life Sugoroku', has marked this game as their first title under the brand name Hinatabokkos. The team, consisting of dedicated creators committed to the theme of 'love for animals', aims to create captivating experiences filled with excitement and warmth. Following its launch in Japan, where it garnered much appreciation, the game is now set to headline at the world’s largest board game fair, SPIEL ESSEN '25, in Germany next October, showcasing its potential on an international stage.

Despite displaying only the Japanese version, the game attracted significant interest from attendees, with many expressing their desire for translations and potential purchases. Such attention is a testament to its captivating design and intriguing concept.

What Sets 'Nyan Life Sugoroku' Apart?

'Nyan Life Sugoroku' offers a unique perspective on an often-overlooked aspect of daily life—the experiences and feelings of cats. Players get to traverse through various scenarios that reflect the joys and challenges faced by our feline friends. The game not only entertains but also raises awareness about the bond between pets and their owners, making it a perfect fit for today’s socially conscious consumers.

Market Context: The Rise of Pet Ownership in Korea

Korea's pet market has been flourishing, with projections estimating its value to reach around 9 trillion won (approximately $8.5 billion) in recent years. Cats, in particularly, have witnessed a surge in popularity, with households owning cats increasing by 9.2% to 2.17 million in 2024. This rising interest in cat ownership has fueled demand for related merchandise and collaborative products, creating an ideal environment for the introduction of board games like 'Nyan Life Sugoroku'.

Moreover, the compatibility of this game genre with the entertainment realm in Korea suggests a vibrant market opportunity. In fact, global instances where cat-themed board games have successfully raised impressive funds on crowdfunding platforms hint at a promising future for 'Nyan Life Sugoroku' in Korea’s pet-loving society.

Plans for Expansion and Future Releases

Looking ahead, TRYBE plans to launch an English version of 'Nyan Life Sugoroku' through Kickstarter in 2026, tapping into the growing English-speaking audience. Additionally, they have plans to release a new title, 'Wan Life Sugoroku', in the summer of 2026, broadening their offerings within the board game genre.

Get Involved!

For publishers and distribution partners interested in collaboration, TRYBE remains open to consultations and proposals. The brand actively engages with its audience via its official X (formerly Twitter) account: @hinatabokko_s.

For media inquiries, contact: Yamamoto at [email protected].

Join the journey as 'Nyan Life Sugoroku' prepares to share its unique narrative with players in Korea, embodying the love and charm that cats bring into our lives!