Everyyou's New White Radiant Leg Scrub: A Game-Changer in Foot Care
The leading Japanese brand Everyyou, known for its impressive track record of over 4.4 million foot care products sold, is set to launch its latest innovation: the White Radiant Leg Scrub on June 10, 2025. Developed by Doshisha Co., Ltd., headquartered in Osaka, this potent scrub combines cleansing, moisturizing, and beautifying effects to create the perfect solution for achieving luminous, smooth legs.
The Backdrop of Development
In recent years, fashion trends have centered around garments that emphasize leg exposure, such as mini skirts, shorts, and slit dresses. Social media hashtags like
#美脚コーデ (beautiful leg coordination) and
#脚見せファッション (leg-showing fashion) have surged in popularity, resulting in a growing demand among women for effective leg care products. As awareness of beauty routines rises, many are shifting from simply covering skin imperfections to actively caring for and enhancing the skin on their legs.
The emergence of this new self-care routine underscores a collective desire among women to treat their legs with the same meticulous approach often reserved for facial skincare. This has led to an expansion in the body care market, particularly in products that promote achieving attractive legs through effective exfoliation and moisturization. Hence, the introduction of Everyyou’s leg scrub is well-timed, as it aligns perfectly with the current skincare trends.
Product Features
The White Radiant Leg Scrub offers a comprehensive care solution with its all-in-one formula that effectively
removes dead skin cells, hydrates, and provides a
whitening effect to create beautiful legs rapidly.
Exfoliation and Hydration
Simply massaging the scrub into your skin effortlessly eliminates old and rough skin. The finely textured particles gently slough off the dead skin cells that can cause unpleasant odors and other concerns, ensuring your feet feel fresh and rejuvenated.
Instant Glow with Makeup Effects
The seductively light cream not only hydrates the skin but also incorporates makeup effects that enhance the transparency and radiance of your legs. Users will notice a visible tone-up after washing it off, helping to cover any uneven color variations naturally.
Targeting Necessary Areas
The scrub is versatile enough to address common concerns about darkened areas on elbows and knees, making it suitable for all body parts aside from the face.
Rich Moisturization
Infused with three moisturizing ingredients: squalane, job’s tears seed extract, and placental extract, this scrub promises to keep your skin soft and hydrated.
Delightful Fragrance
Enjoy a sweet, fresh scent reminiscent of clarity soap that leaves you feeling invigorated after each use.
Dermatologically Tested
Everyyou’s commitment to safety means the product has undergone patch testing to minimize the risk of skin irritation, although individual reactions may vary.
How to Use
For optimal results, apply an appropriate amount of the scrub to damp skin during your shower routine. Gently massage it across the desired areas and rinse thoroughly with soap after use.
Product Details
- - Name: White Radiant Leg Scrub A (Foot Cleansing & Body Makeup)
- - Content: 100g
- - Retail Price: ¥1,540 (including tax)
- - Made in Japan
Link to official site:
Everyyou
Company Information
Company Name: Doshisha Co., Ltd.
President: Masayuki Nomura
Osaka Office: 1-5-5 Higashi Shinsaibashi, Chuo Ward, Osaka 542-8525
Tokyo Office: 2-21-46 Takanawa, Minato Ward, Tokyo 108-8573
Established: January 1977
Capital: ¥4.993 billion
Website: Doshisha
For inquiries regarding this product, please reach out to the Doshisha Customer Service Center at 0120-104-481 (Weekdays 9:00 AM to 5:00 PM).
Note: Product information provided is accurate as of the release date and is subject to change without notice.