Shenzhen Futian Fashion Day Brings Chinese Creativity to Paris Fashion Week 2025
On September 29, 2025, the vibrant city of Paris played host to the second edition of Shenzhen Futian Fashion Day, part of the renowned Fédération de la Haute Couture et de la Mode's "Welcome to Paris" initiative. Organized by the Bay Area Sustainable Fashion Alliance (BASFA) with support from the Futian District Government in Shenzhen, this fashion extravaganza was a celebration of cultural exchange and the unparalleled creativity of the Chinese fashion scene on an international stage.
The event showcased collections from three standout womenswear brands, emphasizing distinct visions of modern femininity.
NEXY.CO is a high-end fashion label under the umbrella of EEKA Fashion Group. The brand's Spring-Summer 2026 collection, titled "The Time of MULAN," pays homage to the strength and grace that define contemporary women. Drawing inspiration from the magnolia flower, the collection celebrates women who embody resilience in an ever-evolving world. With elegant silhouettes and exquisite craftsmanship, NEXY.CO merges European sophistication with Eastern heritage, making a notable mark on the runway.
Next up was YINER, the flagship brand of YINGER Fashion Group, renowned for its unique blend of Eastern and Western aesthetics. Their latest collection, "The Order of Nature," uses fruits to symbolize growth, taking inspiration from the golden spiral as a recurring design motif. This collection highlights subtle elegance and aims to resonate with the audience through its thematic depth and rich storytelling.
Lastly, LAURÈL, originally founded in Munich and currently part of the Ellassay Group, presents "The Eternity of Order." This collection is characterized by its focus on Bauhaus aesthetics and German craftsmanship, with an emphasis on geometric structure and timeless femininity. Bold tailoring combined with natural materials results in pieces that challenge conventional norms while celebrating class and sophistication.
The Futian District of Shenzhen is swiftly establishing itself as a pivotal player in the Chinese fashion industry, complementing the area's finance and technology sectors. In 2024, the region's fashion sector contributed to 15% of its GDP, with over 1,700 enterprises generating an impressive annual revenue exceeding 524 billion yuan. The Bay Area Fashion Center in Futian houses more than 30 prestigious brands, marking it as an innovation-driven fashion cluster with a global reach.
This year’s Fashion Day included a significant collaboration between BASFA and Luxurynsight, a French SaaS platform dedicated to assisting luxury brands in their global expansion efforts. This partnership grants Futian's designers access to advanced analytics tools crucial for their strategic growth.
Furthermore, the event showcased the integration of cutting-edge technology, featuring an AI-generated soundtrack that accompanied the runway presentation—an artistic fusion of tradition and modernity. Shenzhen is also making headway into smart wearables, digital avatars, and AI-enhanced fashion.
Initiatives like the new campus of Istituto Marangoni in Futian further solidify the district's position as a forward-thinking fashion epicenter.
In essence, Shenzhen Futian Fashion Day 2025 not only celebrated design and innovation but also fostered cross-cultural collaboration, redefining China's role in the global fashion landscape. This event marks a significant milestone in advancing the dialogue between Eastern and Western fashion sensibilities, showcasing the dynamic spirit of contemporary fashion and the rich heritage from which it springs.
Three Remarkable Collections
The event showcased collections from three standout womenswear brands, emphasizing distinct visions of modern femininity.
1. NEXY.CO
NEXY.CO is a high-end fashion label under the umbrella of EEKA Fashion Group. The brand's Spring-Summer 2026 collection, titled "The Time of MULAN," pays homage to the strength and grace that define contemporary women. Drawing inspiration from the magnolia flower, the collection celebrates women who embody resilience in an ever-evolving world. With elegant silhouettes and exquisite craftsmanship, NEXY.CO merges European sophistication with Eastern heritage, making a notable mark on the runway.
2. YINER
Next up was YINER, the flagship brand of YINGER Fashion Group, renowned for its unique blend of Eastern and Western aesthetics. Their latest collection, "The Order of Nature," uses fruits to symbolize growth, taking inspiration from the golden spiral as a recurring design motif. This collection highlights subtle elegance and aims to resonate with the audience through its thematic depth and rich storytelling.
3. LAURÈL
Lastly, LAURÈL, originally founded in Munich and currently part of the Ellassay Group, presents "The Eternity of Order." This collection is characterized by its focus on Bauhaus aesthetics and German craftsmanship, with an emphasis on geometric structure and timeless femininity. Bold tailoring combined with natural materials results in pieces that challenge conventional norms while celebrating class and sophistication.
Futian: The Rising Fashion Hub
The Futian District of Shenzhen is swiftly establishing itself as a pivotal player in the Chinese fashion industry, complementing the area's finance and technology sectors. In 2024, the region's fashion sector contributed to 15% of its GDP, with over 1,700 enterprises generating an impressive annual revenue exceeding 524 billion yuan. The Bay Area Fashion Center in Futian houses more than 30 prestigious brands, marking it as an innovation-driven fashion cluster with a global reach.
Partnerships and Technological Innovations
This year’s Fashion Day included a significant collaboration between BASFA and Luxurynsight, a French SaaS platform dedicated to assisting luxury brands in their global expansion efforts. This partnership grants Futian's designers access to advanced analytics tools crucial for their strategic growth.
Furthermore, the event showcased the integration of cutting-edge technology, featuring an AI-generated soundtrack that accompanied the runway presentation—an artistic fusion of tradition and modernity. Shenzhen is also making headway into smart wearables, digital avatars, and AI-enhanced fashion.
Initiatives like the new campus of Istituto Marangoni in Futian further solidify the district's position as a forward-thinking fashion epicenter.
In essence, Shenzhen Futian Fashion Day 2025 not only celebrated design and innovation but also fostered cross-cultural collaboration, redefining China's role in the global fashion landscape. This event marks a significant milestone in advancing the dialogue between Eastern and Western fashion sensibilities, showcasing the dynamic spirit of contemporary fashion and the rich heritage from which it springs.
Topics Entertainment & Media）
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