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Analysis of Video Streaming Services Market in Japan

SVP Japan, a member-based market research company headquartered in Chuo, Tokyo, has released its latest report titled "Analysis of Video Streaming Services: Current State and Future Prospects in the Domestic Market" for its member companies. This comprehensive report delves into the evolving landscape of video streaming services in Japan, a market significantly impacted by technological advancements and changing consumer preferences.

Overview of the Video Streaming Services Market

The Japanese video streaming service market has diversified remarkably, encompassing various paid services like TVOD (Transaction Video on Demand) and SVOD (Subscription Video on Demand), as well as advertising-supported models such as AVOD (Advertising Video on Demand). The introduction of low-cost subscription plans with advertisements has also emerged, reflecting the ongoing evolution in this industry.

The entry of Netflix, a major U.S. player, into the Japanese market in 2015 catalyzed substantial growth, coinciding with the proliferation of smartphones. The COVID-19 pandemic further accelerated this expansion, as consumers turned to digital platforms for entertainment amid lockdown measures. While recent signs of growth rate deceleration have appeared, the market has shown resilience, sustained by an increasing demand for original and exclusive content as well as the proliferation of internet television.

Projections for 2024 suggest that the market size will reach approximately 580 billion yen, with expectations for continued gradual growth leading up to 2027.

Current Market Landscape

In Japan, the video streaming service sector is dominated by Netflix, which holds the largest market share, followed closely by local players such as U-NEXT and Amazon Japan. Each competitor strives to differentiate itself through the enhancement of original and exclusive content offerings while focusing on niche genres like sports and anime.

There’s a marked trend of collaboration between streaming services and telecommunications companies or television networks, enhancing user bases through integrated services. New revenue models combining ad-supported streaming and subscription plans are blurring the lines between free and paid services, which may significantly impact user experiences and market competitiveness moving forward.

Japanese companies involved in video streaming range from foreign corporations to domestic television networks and internet companies, all vying for market share. The differing business strategies among these players continue to shape the overall market structure.

Structure of the Report

The SVP Japan report is meticulously organized into several sections:

• - 1. Definition of the Market
• - 2. Market Trends
• - 3. Market Size and Forecast
• - 4. Market Share
• - 5. Activities of Participating Companies
• - 6. Industry Structure

This structured representation provides an in-depth understanding of the various facets of the video streaming services market, offering valuable insights to stakeholders.

Subscription Information

The report is exclusively accessible to SVP members. Interested parties can become members of SVP to gain full access to all regularly published market research reports. Furthermore, SVP members can utilize quick research and custom project research services tailored to business investigations.

For member inquiries and other requests, please refer to the relevant contact links provided on our website.

About SVP Japan

SVP Japan operates with the mission of making business intelligence more accessible with operational bases in Tokyo since 1974. Representing a network that spans over 40 countries, SVP supports member companies in decision-making through the provision of timely and relevant business information. Following a management overhaul in 2021 for business succession purposes, SVP has reinforced governance, expanded service offerings, and set out on a path towards transformation and innovation.

For further information, you can visit our website at SVP Japan. Any inquiries can be directed through our contact page.