#USA #Reston #StarKist #Charlie the Tuna #Protein Choices

StarKist® Launches "Fuel Good, Feel Good" Campaign

StarKist®, a prominent name in nutritious meal and snack options, has officially unveiled its new initiative titled the "Fuel Good, Feel Good" campaign. This campaign aims to encourage individuals to incorporate high-quality, nutrient-rich protein into their diets to enhance their wellness and achieve daily goals, whether they are small or monumental.

Michael Merritt Jr., the Vice President of Marketing Innovation at StarKist, stated, "Our mission is to empower consumers to make informed food choices that not only delight the palate but also contribute positively to their health. The 'Fuel Good, Feel Good' campaign serves as an invitation for everyone to enjoy delicious, protein-rich meals throughout their day—be it at home, the office, post-workout, or simply on the go."

A Delicious Lineup of Protein Products

StarKist provides a diverse assortment of ready-to-eat proteins, including tuna, salmon, and chicken selections that can easily become part of everyday meals. The convenience of consuming StarKist products extends whether one opts to eat directly from the pouch or integrate them into salads, sandwiches, and various snacks. This not only simplifies the process of eating healthy but also ensures that the meals are satisfying and nutritious.

To add a touch of inspiration, StarKist has teamed up with a vibrant group of influential creators who will share personal "fuel good" stories. These creators illustrate how integrating protein-forward choices, particularly from StarKist’s ready-to-eat offerings, can help boost energy levels and facilitate the accomplishment of daily aspirations. Notable partners in this campaign comprise:

• - Becca Kufrin (@bkoof) - a lifestyle influencer and mother, sharing wellness tips.
• - Jackson Olson (@jacksonolson) - a professional athlete advocating for nutrition and energy.
• - TJ Oshie (@tjoshie7) - a retired hockey player focusing on lean protein's benefits for athletic performance.
• - Kit Hoover (@kithoover) - a TV host promoting portable fueling options.
• - Carson Gillaspia (@crustbycarson) - a lifestyle influencer demonstrating practical health habits.
• - Sarah Williams, RD (@nutritionalsarah) - a registered dietitian offering approachable wellness insights.

Explore StarKist's Product Range

StarKist boasts an impressive catalog of over 40 varieties of effortless protein solutions tailored for those on the move. Some highlighted products include:

• - StarKist® Tuna & Salmon Pouches: These wild-caught options deliver an impressive 12-17g of protein per pouch, perfect for quick snacks or meals.
• - StarKist® Lunch-To-Go® Kits: Complete kits with tuna salad and crackers that offer around 15-19g of protein, enhancing lunchtime meals.
• - StarKist® Snack-To-Go™ Kits: Ready-to-eat tuna salad kits designed for quick snacks, providing about 11g of protein.
• - StarKist® Smart Bowls®: Grain bowls packed with vegetables and tuna, offering 10-12g of protein and 3-5g of fiber per pouch. This makes them a filling option for lunch or a nourishing snack.
• - StarKist® Chicken Pouches: These ready-to-eat chicken pouches provide 10-13g of protein, ideal for quick meals, salads, or wraps.

Each StarKist product offers at least 10g of high-quality protein, catering to consumer preferences for manageable portions, protein-rich diets, and easy meal options.

Championing Seafood for a Healthier Diet

In alignment with the 2025–2030 Dietary Guidelines for Americans, which advocate for three or more weekly servings of seafood for balanced nutrition, StarKist emphasizes the importance of seafood in daily diets. With numerous benefits, including high-quality protein, omega-3 fatty acids, and vital micronutrients, seafood is recognized as a crucial aspect of advocating for healthier living.

StarKist's accessible tuna and salmon products allow consumers to seamlessly integrate more seafood into their everyday meals and snacks, supporting their health goals in a manageable way, all while ensuring they enjoy flavorful and nutritious options.

Bringing the Campaign to Life

The "Fuel Good, Feel Good" campaign will be prominently featured across various channels through a strategic blend of public relations, partnerships, influencer collaborations, and advertising. This will reinforce StarKist’s reputation as a reliable source for quality protein that emboldens individual wellness and daily successes.

For more insights on how to Fuel Good, Feel Good, or to explore StarKist's delicious range of products, visit www.StarKist.com and follow @StarKistOfficial on TikTok or @StarKistCharlie on Instagram.

About StarKist Co.

StarKist Co. is dedicated to fostering healthy lifestyles by offering convenient and nutritious protein solutions. Recognized as a pioneer, StarKist introduced easy single-serve pouch products, including Tuna Creations®, Salmon Creations®, and Chicken Creations®, exceeding consumer expectations across over 40 diverse flavors. StarKist stands as a symbol of quality, consumer trust, and sustainability in the seafood industry, and its charismatic mascot, Charlie The Tuna®, has been charming seafood lovers since 1961.
Additionally, StarKist Co. is a wholly owned subsidiary of Dongwon Industries Co., Ltd.