Earth Rated Celebrates Halloween with the 36th Annual Tompkins Square Dog Parade

Halloween Fun at Tompkins Square Park

On October 17, 2026, Tompkins Square Park will transform into a dog owner's paradise as thousands of canine companions come together for the 36th Annual Tompkins Square Halloween Dog Parade. This beloved event will feature a costume contest highlighting New York's most stylish pups, and Earth Rated is excited to be a key partner!

Earth Rated, the trusted name among dog owners, will bring a plethora of treats to the festival. Alongside other fantastic sponsors like Fetch Pet Insurance and the ASPCA, Earth Rated's presence will enrich this community-filled event.

What to Expect

Attendees can look forward to sampling Earth Rated’s popular products, including their eco-friendly wipes and pee pads. One of the highlights will be featuring the brand's innovative poop bags in fun activations such as “Rorschach, What Do You See?” which encourages playful interactions while promoting responsible pet ownership. The bags offered by Earth Rated include odor-blocking options and delightful scents like Peach + Lotus.

The excitement isn’t just for the human attendees. The event is gearing up to spotlight adoptable dogs from shelters to celebrate Adopt a Shelter Dog Month. Together with the ASPCA and Animal Care Centers of NYC, the parade will aim to raise awareness for dog adoption while also showcasing the joy that pets bring into our lives.

A Community Spirit

Brian Etcovitch, who oversees the partnership for Earth Rated, expressed the excitement by stating, "Tompkins Square Park is the beating heart of dog culture in New York; there's no better stage to show pet parents what Earth Rated is all about." This statement encapsulates the heartwarming community spirit that the parade fosters. It emphasizes that Earth Rated isn’t just about products; it is about being an active part of the dog-loving community, celebrating the unique bond between dogs and their humans.

The parade will open for registration on September 25 at NYDogParade.org, operating on a first-come, first-served basis. This creates an excellent opportunity for families to come together and celebrate their love for pets.

About Earth Rated

Founded in 2009, Earth Rated® is a proud certified B Corporation that focuses on creating thoughtfully designed grooming essentials for dogs. With over 4.5 million users daily and products sold in more than 25,000 stores across 40+ countries, Earth Rated is a testament to the love for pets and commitment to environmental awareness.

Join the Fun

Whether you’re a dog owner, lover, or just curious about the event, come be part of this wonderful gathering of the canine community. Follow @NYDogParade for updates on the route and activity schedules, and stay tuned to Earth Rated for a sneak peek at their booth. The Halloween Dog Parade is not just an event; it’s a celebration of love and companionship that every pet parent should experience!