Revolutionizing Skincare: Rodan + Fields Launches Pure C Serum for Youthful Skin

Rodan + Fields Launches Pure C Serum

In a significant advancement in skincare, Rodan + Fields, the well-known brand founded by female dermatologists Dr. Katie Rodan and Dr. Kathy Fields, has unveiled its latest offering: the Pure C Serum. Designed to promote long-lasting skin health and visible aging prevention, this new serum marks one of the brand's most eagerly awaited releases in recent years.

The Science Behind Pure C Serum

Pure C Serum is powered by a potent 10% Pure Ascorbic Acid, a powerful form of Vitamin C that acts as an antioxidant to neutralize harmful free radicals. These unstable molecules can damage skin cells, leading to premature aging. The formulation has been meticulously tested to ensure that it delivers real results across various skin types and ages, reinforcing its efficacy.

Key Benefits and Features

What sets Pure C Serum apart from traditional products is its unique no-oil and no-water formulation. This serum is humectant-rich, providing essential hydration while ensuring maximum absorption of Vitamin C. This innovative approach contributes to radiant, fresh skin without the heaviness often associated with similar products.

Clinical studies reveal impressive results from participants after an eight-week usage. An astounding 94% noticed reduced visibility of wrinkles, while 82% reported fewer fine lines. In addition, 75% observed plumper skin, and 73% found their skin looking healthier overall.

Furthermore, this serum not only improves skin texture and brightness but also acts as a shield against environmental stressors that can impact skin integrity. According to Rodan + Fields, Pure C Serum enhances the skin's natural antioxidant capacity by two times, offering dual protection against aging.

Expert Insights

Dalia Stoddard, Chief Innovation Officer at Rodan + Fields, emphasized the brand's commitment to scientific research in developing the serum, stating, "At Rodan + Fields, we don’t launch often – we launch when the science is undeniable."

The product is engineered to adapt to the evolving needs of skin at every stage of life, making it an ideal choice for a diverse age range. This holistic approach ensures that users can maintain youthful skin as they age, a testament to the thoughtful formulation behind Pure C Serum.

Availability and Pricing

Launching exclusively on February 9, 2026, through RodanAndFields.com, Pure C Serum is set to become widely available in select ULTA Beauty stores and on Ulta.com starting February 22, 2026. Its price is set at a reasonable MSRP of $90, making this dermatologist-developed product accessible for many seeking to enhance their skincare routine.

Rodan + Fields continues its trailblazing path in the skincare industry, focusing on delivering effective solutions through innovations backed by clinical research. With the introduction of Pure C Serum, the brand reinforces its standing as the #1 female dermatologist-founded skincare line in the U.S.

For further details about Pure C Serum and other products, visit rodanandfields.com or follow them on social media platforms like Instagram, Facebook, and TikTok.