Celebrating Black Excellence: All Day Got Hold and Harlem Academy Back-to-School Event
In the vibrant community of Harlem, the back-to-school season is not just about new supplies; it's a celebration of culture, resilience, and ambition, especially in Black and Brown communities. This year, a remarkable collaboration took place between All Day Got Hold, an innovative brand known for its protective hairstyles, and Harlem Academy, a school celebrated for its academic rigor.
Under the theme #OnTheEdgeOfExcellence, the event transformed Harlem Academy's grounds into a dynamic hub of creativity and culture. Professional stylists and brand ambassadors from All Day Got Hold offered students free hairstyling services that celebrated their unique hair textures—wavy, curly, and coily. This initiative was not merely about aesthetics; it was rooted in a powerful message: when young people look good, they feel empowered and prepared to tackle their challenges head-on.
"For us, hair symbolizes identity, confidence, and strength," expressed Seun Bolodeoku, the Senior Marketing Manager of All Day Got Hold. The brand, launched in February 2025, aims to empower the community by providing high-quality products that honor and nurture textured hair without sacrificing performance. This collaboration with Harlem Academy allowed them to reinforce their message that excellence starts from how you perceive yourself in every situation.
A significant aspect of this initiative is Harlem Academy's commitment to holistic success—academic excellence and self-assuredness in personal identity. The event was particularly meaningful, marking All Day Got Hold's first major engagement in the community since its launch. The buzz surrounding the brand, amplified by over 20 million views on TikTok, underscores the growing appeal of its mission. By extending their outreach into schools and communities, they are bridging the gap between digital presence and real-life impact.
The students' reactions were palpable; the combination of style and education fostered a sense of optimism and limitless possibilities for the future. As these young scholars prepared to embark on a new academic year, equipped with stylish, expertly crafted hairstyles, the collaboration served as a reminder that the journey to success is as much about looking your best as it is about knowledge and skills.
Events like these not only celebrate Black excellence but also create an atmosphere that encourages youth to take pride in their identities. Harlem Academy and All Day Got Hold have set a remarkable precedent by showing that when schools and community-focused brands come together, they can create spaces where students can thrive, not just academically but personally as well.
As we look forward to the new school year, here's to embracing cultural pride, fostering community connections, and empowering the next generation of leaders who carry the banner of excellence—every step of the way.