Cool Japan DX Summit 2025: Updates on Marketing Strategies for Japan's Future

Unveiling the Cool Japan DX Summit 2025

The Cool Japan DX Summit, organized by the executive committee with Vpon as the operational secretariat, is set to take place on November 21, 2025. This summit represents one of the largest gatherings focusing on the intersection of cool Japan culture and digital transformation, attracting over 4,500 participants from various industries.

Purpose of the Cool Japan DX Summit

The primary aim of this summit is to leverage Japan’s rich history, culture, content, fashion, tourism resources, and more, pushing their appeal with the help of digital technologies. Experts from diverse fields are invited to share their knowledge and experiences, addressing challenges faced in promoting Japanese cultural assets on a global scale. Whether targeting international expansion or inbound travel, this event aims to foster dialogue among industry leaders committed to expanding Japan’s influence in global markets.

Event Overview

- Date: November 21, 2025 (Friday)
- Format: In-person event (with plans for an online follow-up)
- Venue: Toda Hall & Conference Tokyo (located in Chūō-ku, Tokyo)
- Organizer: Cool Japan DX Summit Executive Committee
- Operational Secretariat: Vpon

Session 4: Updating Japan's Marketing Strategies

Time: 15:15 - 16:05
In this engaging session titled “Updating Japan’s Marketing Power,” speakers will explore innovative marketing techniques. The discussion will revolve around what could be done if Japan were treated as a corporate entity, examining the necessary changes and creations needed to resonate globally. Participants will engage in meaningful dialogues about Japan's future and how to effectively weave traditional values with modern marketing techniques.

Speakers for Session 4

Takaki Umezawa

Chairman of KEARNEY Japan and CIC Japan, Mr. Umezawa holds extensive experience in strategy, innovation, and urban development consulting. He has been pivotal in managing CIC Tokyo, a major co-working hub for startups and established companies alike, focusing on life sciences, environmental issues, and energy themes. His involvement with government committees highlights his role in promoting intellectual property strategies.

Takahiro Miura

CEO of The Breakthrough Company GO, Mr. Miura transitioned from working in renowned firms like Hakuhodo to founding his company in 2017. His vision emphasizes creative solutions to social challenges, and he has personally overseen marketing strategies for a diverse clientele ranging from large companies to regional projects. His recognition at prestigious festivals underscores his contributions to the field.

Sayako Yamada

President of the Japan Gastronomy Society and the Food Loss Bank, as well as the Asia representative for the Sports Doctors Network, Ms. Yamada has received notable accolades including a medal of honor from the King of Spain. Her creative work has gained international acclaim, including accolades at film festivals.

Benefits of Participation

1. Gain Insight into Cutting-Edge Trends and Strategies

Learn about pivotal themes in the Cool Japan strategy, such as AI integration and maximization of inbound tourism value. This session promises actionable insights that can be applied immediately.

2. Explore Inter-Industry Collaboration Opportunities

Discover new value creation ideas at the intersection of food and cultural content, music and traditional arts, fashion and inbound tourism, among others. Breakthrough ideas will emerge from cross-sector collaborations.

3. Valuable Networking Opportunities

Participate in lunch gatherings and post-event social functions, connecting with stakeholders from municipalities, private enterprises, startups, and investors. The event will facilitate key networking possibilities for partnerships and new ventures.

Why Attend?

The Cool Japan DX Summit caters to a diverse array of attendees, including:

- Businesses and municipalities involved in Cool Japan initiatives.
- Organizations seeking to bolster international outreach and inbound projects.
- Leaders and marketers aiming for digital innovation within their operations.
- Entities considering new business ventures that utilize Japanese culture.
- Professionals exploring collaboration beyond their sectors.

Vpon: Driving Cross-Border Digital Transformation

Vpon is a leading cross-border DX company based in Asia, specializing in AI technologies and data analysis to foster business growth beyond borders. Their mission is to invigorate the world with the charm of Japan through digital solutions, supporting over 200 municipalities and private sectors.

Contact Details