#USA #Subaru #Camden #Forester #WRX

Subaru of America Reports Record Sales in September 2026

Subaru of America, Inc. (SOA) has announced a remarkable sales performance for September 2026. With a total of 52,056 vehicles sold, the company's sales increased by 13.2% compared to the same month in 2025. Leading this impressive surge was the Subaru Forester, which achieved its best-ever sales month for September, solidifying its position as a favorite among consumers.

In September, Subaru sold 15,989 Forester units, marking a significant 45.9% increase compared to September 2025, and a 17.6% rise for the year-to-date sales. The Subaru Crosstrek and Outback also saw positive year-over-year growth, with 6.8% and 1.9% increases in sales respectively.

Jeff Walters, President and Chief Operating Officer of Subaru of America, shared his excitement about the strong sales figures. He stated, “Our retailers continue to demonstrate that Subaru is more than just a car company. They uphold our promise to connect customers with vehicles that offer the safety and caliber they expect.” Walters expressed gratitude for the dedication of retailers participating in the Subaru Love Promise, emphasizing the brand's commitment to community initiatives, such as supporting local pets and shelters throughout the country.

Additionally, the WRX performance model witnessed a remarkable comeback, with a staggering 166.1% increase in sales compared to the previous September, bringing its year-to-date rise to 47.8%. This resurgence highlights the WRX's appeal as an affordable and engaging manual option for driving enthusiasts.

The sales data for September reveals the following breakdown:

• - Ascent: 3,631 units (up 18.2% from 3,073)
• - Crosstrek: 15,296 units (up 6.8% from 14,321)
• - Forester: 15,989 units (up 45.9% from 10,954)
• - WRX: 1,703 units (up 166.1% from 640)
• - Total Sales: 52,056 units (up 13.2% from 46,007)

Despite the overall success, some models experienced decreases in sales, including the Impreza and Legacy. The Impreza faced a challenging month, with a notable 36.3% decline from the previous year, selling only 1,343 units.

As Subaru reviews its achievements, it remains focused on expanding its vehicle lineup and enhancing the versatility and affordability expected by customers. Walters asserted, “We are committed to delivering responsiveness and innovation as our range of models continues to grow.” Subaru enthusiasts can look forward to exciting new options on the horizon, particularly with the recent unveiling of limited-production 2027 WRX and BRZ anniversary editions.

In conclusion, Subaru's sales performance in September 2026 exemplifies the brand's resilience and dedication to meeting the needs of its consumers. With increasing demand across several model lines and robust support from retailers, Subaru of America is poised for further growth and success in the automotive market.