See's Candies Unveils Sweet Support for Breast Cancer Awareness Month with New Initiatives
bring happiness through its delicious chocolates and confections, and this campaign is an extension of that ethos.
The initiative holds special significance this year as See's celebrates its 105th anniversary. To mark this milestone, the company is ambitiously striving to raise $105,000 during October, with an initial contribution of $25,000 directly benefiting the Susan G. Komen organization. Customers can participate in this vital cause by making donations both in-store and online at sees.com, with every penny going towards Komen's mission to improve the lives of those impacted by breast cancer.
The efforts don't stop at customer donations. Hundreds of See's employees are set to participate in various More Than Pink Walks throughout the western United States in October and November. Pat Egan, President and CEO of See's Candies, articulated the brand’s long-standing commitment to fostering important moments in people’s lives, stating, "For 105 years, See's has had the privilege of being part of moments that bring people together, from life's biggest milestones to simple gestures that show someone you care." He emphasized the importance of supporting Komen's efforts and expressed gratitude for the opportunity to involve customers and employees in this noble cause.
An exciting aspect of the campaign includes a new limited-edition sweet treat: the Pink Bordeaux. This delightful chocolate features See’s signature brown sugar buttercream filling covered in white chocolate and topped with pink sprinkles. Packaged in an elegant co-branded box that resonates with the iconic pink ribbon symbol, the Pink Ribbon Box is priced at $20 and will be available for purchase from October 1st through October 31st, or until supplies last.
Susan G. Komen plays a crucial role in advancing breast cancer research, providing essential patient resources, and advocating for better access to high-quality care. Greer Horne, Vice President of Corporate Partnerships at Susan G. Komen, praised See's Candies for their ongoing commitment, stating, "We are grateful for the commitment See's Candies is making this October to support breast cancer patients and save more lives from this disease." She highlighted that this partnership aims not only to bring joy to candy lovers but also to create a meaningful impact on the lives of those affected by breast cancer.
October presents a unique opportunity for individuals and communities to engage in efforts that support breast cancer awareness and research. By purchasing See's limited-edition treats and contributing through various fundraising avenues, supporters can directly impact the mission of ending breast cancer. The collaboration between See's Candies and Susan G. Komen exemplifies how brands can unite to foster hope and drive change while celebrating the joy of giving.
For further information about the partnership, or to purchase the Pink Ribbon Box or make a donation, you can visit www.sees.com. Join See's Candies this October in making strides towards a future without breast cancer, one sweet treat at a time.
The initiative holds special significance this year as See's celebrates its 105th anniversary. To mark this milestone, the company is ambitiously striving to raise $105,000 during October, with an initial contribution of $25,000 directly benefiting the Susan G. Komen organization. Customers can participate in this vital cause by making donations both in-store and online at sees.com, with every penny going towards Komen's mission to improve the lives of those impacted by breast cancer.
The efforts don't stop at customer donations. Hundreds of See's employees are set to participate in various More Than Pink Walks throughout the western United States in October and November. Pat Egan, President and CEO of See's Candies, articulated the brand’s long-standing commitment to fostering important moments in people’s lives, stating, "For 105 years, See's has had the privilege of being part of moments that bring people together, from life's biggest milestones to simple gestures that show someone you care." He emphasized the importance of supporting Komen's efforts and expressed gratitude for the opportunity to involve customers and employees in this noble cause.
An exciting aspect of the campaign includes a new limited-edition sweet treat: the Pink Bordeaux. This delightful chocolate features See’s signature brown sugar buttercream filling covered in white chocolate and topped with pink sprinkles. Packaged in an elegant co-branded box that resonates with the iconic pink ribbon symbol, the Pink Ribbon Box is priced at $20 and will be available for purchase from October 1st through October 31st, or until supplies last.
Susan G. Komen plays a crucial role in advancing breast cancer research, providing essential patient resources, and advocating for better access to high-quality care. Greer Horne, Vice President of Corporate Partnerships at Susan G. Komen, praised See's Candies for their ongoing commitment, stating, "We are grateful for the commitment See's Candies is making this October to support breast cancer patients and save more lives from this disease." She highlighted that this partnership aims not only to bring joy to candy lovers but also to create a meaningful impact on the lives of those affected by breast cancer.
October presents a unique opportunity for individuals and communities to engage in efforts that support breast cancer awareness and research. By purchasing See's limited-edition treats and contributing through various fundraising avenues, supporters can directly impact the mission of ending breast cancer. The collaboration between See's Candies and Susan G. Komen exemplifies how brands can unite to foster hope and drive change while celebrating the joy of giving.
For further information about the partnership, or to purchase the Pink Ribbon Box or make a donation, you can visit www.sees.com. Join See's Candies this October in making strides towards a future without breast cancer, one sweet treat at a time.
Topics Consumer Products & Retail）
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