#United States #Puratos #Pennsauken #Bakery Products #ProteinPro

Puratos Launches ProteinPro: A New Era for Bakery Products

In a significant move to transform the baking industry, Puratos has introduced its latest innovations, ProteinPro Strength and ProteinPro Flex. These unique, clean-label mixes aim to assist bakers in integrating protein and fiber into their breads, rolls, and flatbreads without affecting their texture and flavor—something many bakers have struggled with when adding protein to their products.

According to Puratos’ Taste Tomorrow research, more than 60% of consumers are actively looking for higher protein content in their food selections. This trend signals a growing demand for protein-enriched baked goods, and Puratos is ready to capitalize on it. Constance Macri, the RD Manager for Bakery Mixes and Improvers at Puratos USA, stated, “Protein is moving beyond just sports nutrition and specialty products into the everyday bakery foods people enjoy.”

Challenges and Solutions

Despite the consumer demand for high-protein options, the integration of protein in baking is not as straightforward as it seems. The challenge lies in maintaining the desired softness and quality that consumers expect from bakery products while boosting their nutritional profile. As Macri puts it, “The complication arises when trying to produce products consistently at scale. Protein affects various factors such as water absorption, dough handling, and finished-product quality.”

This is where ProteinPro comes into play. ProteinPro Strength is specifically designed for traditional breads, rolls, and bagels, ensuring they retain their volume and softness. On the other hand, ProteinPro Flex provides a versatile solution suitable for flatbreads and buns.

With these ready-to-use mixes, commercial bakeries can simplify the process of protein enrichment. They reduce complexity, allowing bakers to bring protein-enriched options to market much quicker and more efficiently.