#USA #Playa Bowls #BCRF #Pink Pitaya #Belmar, NJ

Playa Bowls Champions Breast Cancer Awareness with Pink Pitaya

In a heartfelt initiative this October, Playa Bowls® is mobilizing both its stores and patrons across the nation to rally around a significant cause: breast cancer awareness. This month-long campaign revolves around the vibrant and nutrient-rich pitaya, more commonly known as dragon fruit, which forms the base of some of Playa's most visually stunning menu options. Not only is this superfruit celebrated for its distinctive pink hue, but it also embodies a deeper significance as Playa Bowls partners with the esteemed Breast Cancer Research Foundation (BCRF).

From September 29 to November 2, customers can contribute to this vital cause. Each time a guest makes a purchase, a portion of the proceeds will be donated to BCRF, an organization dedicated to advancing research in breast cancer prevention, detection, and treatment. This partnership will allow patrons to enjoy their favorite healthy snacks while contributing to lifesaving research.

The Pink Pitaya Campaign

Playa Bowls has curated a special menu featuring their three most beloved pitaya-based items: the Electric Mermaid® Bowl, Dragonberry Bowl, and the Pink Pitaya Smoothie. Each of these offerings not only dazzles with color but also boasts impressive health benefits:

• - Electric Mermaid® Bowl: This refreshing bowl combines the hydrating qualities of Playa Pitaya® with a delightful medley of toppings, including blueberry flax granola, pineapple, and fiber-packed mango and kiwi. Finished with a sprinkle of coconut flakes and a touch of honey, it presents a colorful, tropical escape that also supports gut health.
• - Dragonberry Bowl: Bursting with antioxidants and Vitamin C, this bowl features Playa Pitaya® topped with granola, fresh strawberries, and blueberries. With prebiotics and fiber from pitaya, it's crafted to promote a healthy digestion and a robust immune system.
• - Pink Pitaya Smoothie: A creamy and delicious concoction, this smoothie blends Playa Pitaya® with organic coconut milk. It serves up a hydrating, antioxidant-rich beverage enriched with electrolytes and healthy fats.

A Call to Action for Support

Playa Bowls encourages guests to support BCRF throughout the campaign by donating in-store, during online orders, or via the dedicated BCRF fundraising page on their website. The efforts will culminate in a special event, Pink Pitaya Giving Day, on October 25. On this day, Playa Bowls commits to donating $2 from every pitaya bowl sold nationwide to BCRF, providing customers a unique chance to transform their favorite treats into a direct contribution towards cutting-edge breast cancer research.

Tim Hackbardt, Chief Marketing Officer at Playa Bowls, expressed the significance of the campaign: "Our vibrant pink Playa Pitaya® is a natural connection during Breast Cancer Awareness Month. We aim to provide our guests with an easy way to incorporate nutrient-rich food into their lives and foster awareness for a cause that affects so many."

About BCRF

Established by Evelyn H. Lauder in 1993, BCRF has become a leader in breast cancer research worldwide, being the largest private funder for the cause. The foundation supports research across various aspects of the disease, seeking innovative solutions from prevention to treatment strategies. Their collaborative approach accelerates progress toward understanding and overcoming breast cancer.

As this October unfolds, Playa Bowls invites everyone to join the movement—not only to relish delicious and healthy pitaya-based offerings but also to make a lasting impact in the fight against breast cancer. For more information on Playa Bowls and to explore their dynamic menu, visit playabowls.com, and follow the brand on social media for real-time updates and community stories on Instagram, TikTok, and Facebook.