#United States #Chicago #Shaboozey #Big Game #NERDS Gummy Clusters

NERDS® Returns for the Big Game 2025

NERDS® candy is making a splash at the Big Game 2025 with an exciting new commercial that promises to 'unleash the senses'. Just like last year, this campaign aims to captivate audiences with a vivid sensory experience, emphasizing the fan-favorite NERDS® Gummy Clusters™ candy. The 30-second ad, titled 'Wonderful World of NERDS', is receiving keen anticipation following last year's positive reception, proving the brand's ongoing popularity.

In this latest commercial, viewers are introduced to a vibrant cityscape infused with the whimsical charm of the NERDS universe. The ad features a collaboration between the beloved NERDS Gummy character and renowned singer-songwriter Shaboozey, whose musical talent adds depth to the visual spectacle. Shaboozey lends his voice to a reimagined rendition of Louis Armstrong's classic, 'What a Wonderful World', which accompanies a delightful visual journey during the Big Game.

The campaign kicks off with a teaser video of Shaboozey enjoying NERDS Gummy Clusters as he strums his guitar, creating a blend of sounds and sights that injects excitement into the narrative. The enchanting moment occurs when he bites into the candy, unleashing a magical transformation as the NERDS character emerges and begins to groove to the music. This sets the stage for a multisensory adventure as vibrant colors and catchy tunes pulse through the city.

As the ad unfolds, viewers witness Shaboozey's mundane day intertwine with the excitement of the NERDS magical world, culminating in a lively second-line band performance led by the NERDS Gummy character. The chaos of vibrant visuals and a medley of sound holds a certain nostalgic charm, promising a delightful experience for audiences of all ages.

Shaboozey expressed his excitement about the collaboration, stating, “NERDS Gummy Clusters candy are just like my music – a chart-topping and truly different, exciting experience that brings people together in the best way. I couldn't resist teaming up with this iconic brand to create something special for the Big Game.” His enthusiasm echoes the campaign's mission: to engage and connect with audiences on multiple levels.

NERDS® Gummy Clusters: A Growing Trend

The NERDS Gummy Clusters have risen to prominence within the sugar confections market, celebrated for their unique combination of crunchy and gummy textures. The product has seen remarkable financial success, not just in retail sales but also in household visibility, which has risen by over 4% since last year's campaign.

Remarkably, the NERDS brand has recorded a staggering 50.2% year-over-year growth in retail sales. This exponential rise is attributed to the captivating charm of NERDS Gummy Clusters, which has been a driving force behind its popularity, accounting for several top spots in sales rankings. The brand has also achieved over $869 million in retail dollar sales during the past five years, establishing a solid presence within the confectionery industry.

According to Greg Guidotti, Chief Marketing Officer at Ferrara, the company which oversees the NERDS brand, the growth trajectory has been extraordinary. He stated, “We continue to fuel that growth, like with our return to the Big Game. We're unleashing the senses of our consumers and customers and connecting NERDS to culture in everything we do.” The excitement surrounding this collaboration and NERDS continuing evolution signals a prosperous future for the brand.

Expanding the Flavor Universe

Building upon last year's success, NERDS is also taking steps to dive deeper into the football culture with the 'Make the Rivalry Sweeter' campaign, which introduces two limited-time flavors of NERDS Gummy Clusters: Berry Punch Rush and Grape Strawberry Blitz. These flavors celebrate the brand’s original profiles while providing new taste options designed to engage fans further.

Fans are encouraged to participate in the Make the Rivalry Sweeter sweepstakes, running until March 1, 2025, where they have the chance to win exciting prizes, including a flat-screen TV and a year’s supply of NERDS Gummy Clusters. Viewers can also catch their latest advertising initiative during the Big Game, as NERDS® aims to transform the ordinary into the extraordinary.

In summary, the NERDS® return to the Big Game is not only about celebrating candy but also about creating memorable experiences filled with fun, music, and vibrant visuals. This campaign is poised to leave a lasting impression on fans and reinforce the brand's foothold in the competitive candy landscape.

For more information on flavors and promotions, check out NerdsCandy.com and follow them on social media (@NerdsCandy) for the latest updates.