Ménage à Trois Expands Wine Range with New Light Sauvignon Blanc

Ménage à Trois Expands Portfolio with Light Sauvignon Blanc

Ménage à Trois, a renowned name in the wine industry, has just introduced its newest offering: Light Sauvignon Blanc. Following the successful launches of the Light Red Blend and Light Pinot Grigio earlier this year, this new addition is set to capture the attention of wine enthusiasts who lean towards lower-calorie options without sacrificing flavor.

With just 90 calories and an alcohol by volume of 8%, the Light Sauvignon Blanc is crafted for those who are health-conscious yet still wish to enjoy bold and vibrant flavors. This new wine complements the existing Light series and positions Ménage à Trois strategically within the burgeoning market for low-alcohol and low-calorie wines. Brie Wohld, the Vice President of Marketing for Ménage à Trois Wines, expressed excitement about the launch, highlighting the ongoing innovation within the brand.

“Combining fresh peach aromas with bright notes of grapefruit, passionfruit, and citrus, this Sauvignon Blanc offers a refreshing finish,” said Wohld. The suggested retail price of $10 makes it an accessible and appealing option for consumers. This launch reflects Ménage à Trois's commitment to adapting to modern consumer preferences and maintaining their legacy of bold flavors.

Ménage à Trois was founded in 1996 by two psychiatrists in St. Helena, California. Originally famous for its blend of Zinfandel, Merlot, and Cabernet Sauvignon, the brand has grown to encompass a diverse array of wines, achieving significant milestones including multiple 'Hot Brand' awards. Over the years, they have developed a portfolio that now includes over twenty different wines, with prices ranging from $10 to $15.

Known for revolutionizing the California red blend category, Ménage à Trois remains a market leader, recognized for its ability to meet the evolving demands of wine drinkers. The introduction of the Light Sauvignon Blanc marks another chapter in the brand’s journey, aiming to attract a new demographic of consumers who appreciate a healthier approach to wine.

In an era where consumers increasingly seek balance and moderation, Ménage à Trois Light wines provide the indulgence of rich flavors with the reassurance of lower calorie counts. The brand’s strategic direction signals a robust understanding of market trends, placing them ahead of competitors in the low-alcohol segment.

For more information on the Light Sauvignon Blanc as well as other offerings, wine lovers can visit Ménage à Trois Wines. With a continued focus on innovation, Ménage à Trois is expected to launch additional new products in the coming year, fortifying its standing within both the wine community and consumer market.