MEDIPEEL Makes Its European Debut at Iconic Parisian Beauty Destination Printemps
MEDIPEEL's Grand Entrance to European Beauty
In an exciting development for beauty enthusiasts, MEDIPEEL, a prominent professional dermacutical brand, is making its entrance into the European market by launching a pop-up store at Printemps, one of Paris's most prestigious department stores. Set against the backdrop of this iconic beauty destination, MEDIPEEL aims to enhance its global presence as a premium skin care brand, equipped with the scientific expertise that distinguishes its products.
The pop-up event is part of a collaboration between Shinsegae Hyper Ground, which focuses on promoting K-brands globally, and Printemps, celebrating its 160 years of excellence. From July 1 to August 31, visitors to the atrium of Printemps Haussmann will experience the allure of K-Beauty firsthand. This initiative not only emphasizes joy through beauty but also seeks to connect directly with local consumers.
Each participating brand will enjoy a dedicated 'Brand Week' where they can interact with global buyers, and MEDIPEEL's Brand Week is scheduled for August 25-31. This special week will feature a variety of on-site activities designed to reinforce the brand identity, including giveaways with purchases and a unique roulette game where attendees have a chance to win key products.
Visitors can expect to immerse themselves in an engaging experience with Young Cica characters, branded videos, and vibrant components that bring the brand's identity to life. This pop-up marks MEDIPEEL's first offline venture, allowing European consumers to experience the brand’s philosophy and the latest in skin research.
MEDIPEEL's selection of bestselling products will be prominently showcased during the event. The company's standout item, the Red Lacto Collagen Wrapping Mask, is formulated with low molecular weight collagen (300 Dalton) to tighten, hydrate, and minimize pores. Alongside it, the Red Lacto Collagen Clear 2.0 cleanser effectively removes impurities while enhancing skin elasticity without irritation. Moreover, their Young Cica PDRN line integrates vegan PDRN derived from specially cultivated Centella leaves to soothe the skin three times more effectively than traditional options, paired with tea tree exosomes to optimize ingredient absorption and strengthen the skin barrier.
A representative from MEDIPEEL expressed the significance of this event, stating, "It is crucial for us to showcase our brand’s value in one of France’s most prestigious and historic department stores. We hope this pop-up will enhance our visibility in Europe and demonstrate the strength of a scientifically oriented dermacutical brand from Korea."
Founded under the philosophy of restoring skin’s natural health and glow, MEDIPEEL's products stem from over a decade of research and development, utilizing aesthetic expertise and advanced ingredients sourced from their proprietary R&D center. Currently, their products are exported to over 75 countries, reinforcing MEDIPEEL's standing as a brand that prioritizes both effectiveness and safety.
The brand’s expansion into Europe aligns with its broader goals to improve accessibility to scientifically formulated products, enhancing customer engagement through interactive events rather than conventional product displays. The company is determined to broaden its global impact through precision-engineered products rooted in skin science.
MEDIPEEL is a flagship brand under SKINIDEA, managed by MDP Holdings (led by CEO Michael Chung), which itself is a portfolio company of Morgan Stanley PE Asia (MSPE). Known for their innovative offerings that integrate high-quality ingredients and patented dermatological technologies, SKINIDEA continues to export across the globe, creating effective skincare solutions that promise rapid and lasting improvements across various skin types.
For further information on this exciting pop-up event and to catch a glimpse of the latest in K-Beauty, mark your calendars and visit the Printemps store this summer!