Ron Fleming Takes the Helm as CEO of Lazydays Holdings, Inc.
Ron Fleming Takes Charge as CEO of Lazydays Holdings, Inc.
Lazydays Holdings, Inc., a significant player in the recreational vehicle industry, announced on July 9, 2025, that Ron Fleming has been appointed as its new Chief Executive Officer (CEO). This decision comes after Fleming's time as the Interim CEO and a member of the Board of Directors since September 2024. His appointment is seen as a strategic move aimed at further stabilizing and growing the company, ensuring its strong foundation for the future.
In a statement, Robert DeVincenzi, the Chairman of the Board at Lazydays, praised Fleming’s leadership since taking on the Interim CEO role. He highlighted the vision and dedication Fleming brought to the organization, particularly referencing his successful operational turnaround strategies that have positioned Lazydays favorably for what lies ahead. Fleming, who has more than 40 years of extensive experience in the RV industry, is well-acquainted with the company's dynamics, having been involved with Lazydays in various capacities over the years. His deep connections in the industry, combined with his commitment to customers, OEM partners, and shareholders, makes him an ideal leader for this crucial time.
As Fleming embarks on his permanent role as CEO, he expressed enthusiasm about continuing the progress made during his interim tenure. “I am excited to be stepping into this role on a permanent basis. There is still much to accomplish, and I believe that through our dedicated team and the solid foundation we have built, we will not only return to a leading position in the industry but also create lasting value for everyone involved,” he stated.
Fleming is no stranger to Lazydays. He first joined the company in November 2013 as the General Manager of its flagship dealership in Tampa, Florida. His career at Lazydays has seen a steady rise, eventually becoming the Senior Vice President of Operations, where he oversaw the operational effectiveness of all Lazydays locations. His leadership during the company’s journey to becoming publicly traded in 2018 illustrates his significant role in guiding the company's strategic initiatives.
Since 1976, Lazydays has maintained a stellar reputation in the RV industry, striving to exceed customer expectations in RV sales, service, and ownership experiences. Their successful business model centers around delivering a vast selection of RV brands, alongside state-of-the-art service facilities and a comprehensive inventory of accessories and parts.
As Lazydays prepares to step into a new era under Fleming's leadership, the company remains committed to supporting RV enthusiasts in their quests for memorable experiences on the road. By continuing to focus on exceptional customer service and maintaining long-term relationships with its clientele, Lazydays looks to not only meet but exceed the expectations of both seasoned RV travelers and those new to the lifestyle.
With its shares traded on the Nasdaq under the ticker symbol 'GORV,' the company is poised for growth and reinvention in light of its new leadership, with Fleming at the forefront. This transition signals a renewed focus on enhancing the customer experience and navigating the evolving landscape of the RV market.
Looking ahead, it’s clear that Lazydays, under Ron Fleming's guidance, is set to embrace the challenges of an ever-changing marketplace and aims to thrive in the competitive RV industry. Stakeholders can look forward to exciting developments as the company works diligently towards realizing its strategic goals and commitments.