MEDIPEEL Debuts in Printemps, a Landmark in French Beauty Retail

MEDIPEEL Makes Its European Debut at Printemps

In a significant move for the global beauty landscape, the professional dermocosmetic brand MEDIPEEL has entered the European market through a pop-up store in the renowned Printemps department store in Paris. This pop-up is part of a larger initiative celebrating the 160th anniversary of Printemps and runs from July 1 to August 31, 2025.

As part of an innovative collaboration with Shinsegae Hyper Ground, MEDIPEEL aims to introduce its unique brand identity and skincare philosophy directly to European consumers. The store features a dedicated week for MEDIPEEL, allowing the brand to engage with customers through interactive experiences and exclusive events.

Exploring MEDIPEEL's Offerings

During its time at Printemps, MEDIPEEL will showcase a range of its best-selling products. The star item includes the Red Lacto Collagen Mask, known for its hydrating, pore-refining, and firming properties thanks to ultra-low molecular weight collagen. Additionally, the Red Lacto Collagen Clear 2.0 is a gentle cleanser that effectively removes impurities while enhancing skin elasticity without causing irritation.

Notably, MEDIPEEL will highlight the Young Cica PDRN, a high-performance product line formulated with vegan PDRN and tea tree exosomes. This innovative formulation promises to provide triple the soothing power compared to conventional cica products, significantly enhancing skin barrier protection and ingredient absorption.

Engaging Consumer Experiences

The MEDIPEEL pop-up shop aims to not only display products but also create dynamic, engaging experiences for visitors. The brand's week, scheduled for August 25-31, will include in-store events that allow for greater interaction with shoppers. Attendees can participate in a prize draw featuring the brand's award-winning products as rewards. Furthermore, visitors can enjoy a special interactive area featuring the character Young Cica, complemented by vibrant visuals and branding videos that embody the essence of MEDIPEEL.

This initiative marks MEDIPEEL's first foray into the European market, serving as a platform to promote greater brand awareness through engaging, immersive experiences rather than static product displays.

The Significance of This Launch

A representative from MEDIPEEL expressed the importance of this debut, stating, "Presenting our brand in one of France's most prestigious department stores holds immense significance for us. We hope this temporary shop enhances our recognition in Europe and showcases the strength of a scientifically grounded Korean dermocosmetic brand."

With a philosophy centered around revitalizing the skin's natural luminosity, MEDIPEEL leverages over a decade of research and development in providing customized solutions for a wide array of skin concerns. Its products are meticulously formulated with advanced ingredients sourced from its in-house R&D center, ensuring they meet international standards of efficacy and safety.

Having already made its mark in over 75 countries, MEDIPEEL is committed to expanding its reach across key regions, including Asia, North America, and Europe, through precise and science-backed formulations.

A Bright Future for MEDIPEEL

As the flagship brand of SKINIDEA, which operates under MDP Holdings and is recognized for its innovative products that combine high-quality ingredients with patented dermatological technology, MEDIPEEL aims to continue developing high-performance skincare solutions tailored to diverse skin types.

This summer’s pop-up at Printemps not only introduces MEDIPEEL to new customers but also symbolizes the brand's commitment to empowering individuals with effective and safe skincare solutions, reinforcing its positioning as a leader in the global beauty industry.