Oddbird's Expansion into the U.S. Non-Alcoholic Wine Market Gains Traction

Oddbird's Bold Expansion into the U.S.

Oddbird, a pioneering brand in the non-alcoholic wine sector known for its premium offerings, has officially announced its major expansion into the United States. Following a decade of success in Scandinavia, this move marks an exciting chapter for the company, as it seeks to introduce a broader audience to its innovative products backed by significant investment from renowned industry figures.

Founded in 2013 by Moa Gürbüzer, a family therapist aiming to shift societal perceptions surrounding alcohol consumption, Oddbird has become synonymous with high-quality, organic, non-alcoholic wines. The company's thoughtful approach to winemaking blends time-honored traditions with modern innovation, resulting in complex and flavorful wines made from hand-harvested grapes sourced from prestigious vineyards. Oddbird has consistently maintained a remarkable 50% market share in the Scandinavian market, having sold over 7 million units and generated approximately $30 million in revenue since its inception.

The company’s U.S. expansion has been made possible through strategic partnerships with influential investors such as Red Swan Consumer, led by Mike LaVitola, and several other prominent figures in the industry, including former Walgreens CEO Greg Wasson and ButcherBox CEO Mike Salguero. These partnerships are pivotal as they provide both financial resources and business acumen, enabling Oddbird to navigate the competitive landscape of the American market effectively.

Oddbird's rapid growth in the U.S. market is impressive, with an astonishing 200% increase in sales reported in 2024 alone. The brand is already well-regarded among top-tier restaurants and chefs, making its mark in Michelin-starred venues such as Alinea in Chicago and Atomix in New York City. Its presence in these esteemed establishments highlights the increasing appreciation for quality non-alcoholic alternatives in the culinary world.

Currently available in over 20 countries, Oddbird has expanded its reach across several states in the U.S., including Connecticut, Colorado, Georgia, and New York. The wines are accessible not only in mainstream retail outlets such as Trader Joe's and Total Wine, but also directly to consumers through their website and Amazon.

One of the standout features of Oddbird's offerings is their proprietary dealcoholization method, which maintains the wine's original character while effectively removing the alcohol content. This meticulous process involves a 12-month aging period designed to optimize flavor and complexity without relying on artificial additives—ensuring a truly organic product.

In a market that is increasingly leaning towards healthy consumption, Oddbird caters to consumers looking for premium choices without the effects of alcohol. The company’s wines, which include Red, White, Rosé, and Sparkling varieties, are designed to appeal to a diverse audience, from seasoned wine connoisseurs to those simply seeking an enjoyable drink without alcohol.

As Oddbird continues to broaden its horizons in the United States, it aims to set new standards in the non-alcoholic beverage landscape. As CEO Mehmet Gurbuzer pointed out, the brand's journey is about more than just business—it is about changing societal norms and providing an exquisite alternative for consumers. With its commitment to quality and innovation, plus the invaluable support from its impressive roster of investors, Oddbird is poised to redefine the landscape of non-alcoholic wines in America and beyond.

For more details about Oddbird's expansion and products, visit Oddbird.com.