#Japan #Tokyo #GODIVA #Rika Yagi #Family Mart

Rika Yagi's Sweet Indulgence with Godiva's New Frappe Campaign

In a delightful new advertising campaign that is set to launch on April 29, 2025, actress Rika Yagi takes center stage, showcasing the enticing offerings of Godiva's new frappe flavors. As Japan's spring begins to bloom, Yagi's radiant expressions while savoring the Godiva W Chocolate Frappe and Godiva Strawberry Chocolate Frappe are a treat for the senses, captivating audiences across the nation.

The Godiva W Chocolate Frappe, priced at 462 yen (498 yen including tax), and the Godiva Strawberry Chocolate Frappe, also available at the same price, were crafted under the expert guidance of Yannick Schvueller, Godiva's Executive Chef Chocolatier and Pastry Chef, and will be available at approximately 16,200 FamilyMart stores nationwide.

The Ad and Emotions Unveiled

In the newly-produced 15-second commercial titled 'Godiva Frappe', Yagi is seen enjoying both frappes amidst soft, warm lighting that reflects the essence of early summer. Her expressions shift from blissful smiles as she indulges in the luxurious combination of chocolate sauce and chocolate ice cream to elation as she experiences the marriage of rich strawberry fruit sauce with chocolate. The light, breezy atmosphere and her elegant outfit resonate perfectly with the vibrant flavors of these new frappes.

A Glimpse Behind the Scenes

Filmed in chilly late winter, Yagi’s playful demeanor shone through. As she entered the studio donned in a sheer outfit, familiar staff members encouraged her with the calls of