#Italy #Formula 1 #Moët Hennessy #Monza #Monza Grand Prix

Moët Hennessy Enhances the Experience at the Monza Grand Prix

In a significant partnership initiated in 2025, Moët Hennessy has elevated the spectacle of the Monza Grand Prix, creating an unforgettable atmosphere that perfectly marries luxury and speed. As part of a 10-year agreement with Formula 1, the renowned group under LVMH has seamlessly integrated its prestigious Maisons, including Moët & Chandon, Hennessy, Glenmorangie, Belvedere, and Whispering Angel, to create unique on-track experiences that celebrate performance and heritage.

Exclusive Off-Track Experiences

This season marks a notable expansion of Moët Hennessy’s presence with the introduction of off-track activations designed to enhance the overall experience. One of the highlights was a signature dinner hosted on a Saturday evening, led by the acclaimed three-Michelin-starred chef Massimo Bottura. This exquisite event took place at the iconic Garage 21 in Milan, a venue known for its modern elegance and atmosphere. Here, celebrities, prominent figures, and legends of Formula 1 gathered to explore a curated gastronomical journey.

Chef Bottura crafted each dish of the evening to reflect significant moments in Formula 1 history, demonstrating his creative culinary approach. Each course was thoughtfully paired with a selection of Moët Hennessy’s prestigious wines and spirits, offering guests a truly memorable dining experience.

Honoring a Racing Legend

The celebration included a heartfelt tribute to Sir Jackie Stewart, a figure synonymous with the sport who holds a special place in Monza’s history. Stewart, a three-time World Champion, used to revel in his victories on this legendary track and was among the first to introduce the celebratory champagne spray that is now a hallmark of the sport. The evening served not just as a dining experience, but as a poignant reminder of the interwoven legacy of Formula 1 and Moët Hennessy.

Crafting Multi-Sensory Experiences

This weekend exemplified the pinnacle of what Moët Hennessy strives to achieve in its partnership with Formula 1: a thrilling blend of race-day excitement and luxurious experiences off the track. By integrating the intensity of racing with the elegance of their prestigious brands, Moët Hennessy manages to create moments that engage and inspire fans and guests alike. This approach transforms each Grand Prix into a multi-sensory event where heritage, luxury, and performance converge in a breathtaking manner.

The Monza activation sets a new benchmark for how Moët Hennessy perceives its involvement with Formula 1, emphasizing its commitment to curating living memories that resonate beyond the racetrack. The culmination of legacy and innovation is effectively epitomized in each guest’s experience, making the Monza Grand Prix an unforgettable affair.

As this partnership progresses, fans can expect to continue witnessing remarkable activations that redefine what it means to merge luxury with the thrill of motorsport. Each event not only celebrates the sport but also cultivates a deeper connection between Moët Hennessy’s prestigious Maisons and the exhilarating world of Formula 1.

Conclusion

As the Monza Grand Prix races into the future, the collaboration between Moët Hennessy and Formula 1 continues to promise sophistication and excitement, showcasing the elegance that the prestigious brand embodies. By enhancing each aspect of the Grand Prix experience, both on and off the track, Moët Hennessy is setting the stage for a new era in luxury motorsport.

Disclaimer: Please drink responsibly.