ITG and Finally! Join Forces to Revolutionize Global Content Production
Transforming Global Content Creation: ITG and Finally! Collaboration
In a groundbreaking partnership, ITG, a pioneer in AI-driven content solutions, has joined forces with Finally!, a cloud-based post-production and VFX studio. This alliance aims to tackle a significant challenge within the marketing sector: rapidly delivering exceptional creative content on a global scale without compromising quality or potential impact.
Bridging the Craft and Automation Gap
Finally!, known for its boutique post-production approach, will enhance its capabilities by leveraging ITG’s advanced automation technologies and expansive operational scale. As Ian Hudson, Chief Production Officer at ITG, aptly puts it, "Nobody's really nailed the holy trinity of craft, speed, and scale — until now." With this partnership, both organizations intend to deliver the high-quality creative 'hero' ideas that drive brand growth effectively, regardless of location or medium.
This collaboration is particularly timely, given the increasing demand for timely and relevant content across various platforms and markets. Combining Finally!’s creativity with ITG’s streamlined processes ensures that the core ideas behind marketing campaigns are preserved and effectively communicated across different contexts.
Advanced Technology and Creative Excellence
The partnership unites Finally!’s cutting-edge VFX skills and post-production expertise with ITG's proprietary Storyteq technology. This technology is recognized as a leader in both content marketing platforms and digital asset management, according to the 2025 Gartner Magic Quadrant. Furthermore, Finally! will gain access to ITG's extensive Capture Studios, which boasts features crucial for modern content creation, including virtual production, automated photography, and the ability to create bespoke sets tailored to specific requirements.
This integration of resources means that every piece of content crafted by Finally! can be tailored perfectly to meet the demands of different markets, ensuring every engagement with customers is effective and impactful.
Protecting the Creative Vision
Matthew Szabó, co-founder of Finally!, emphasizes the importance of retaining creative integrity. He notes that while agencies typically develop compelling concepts, the essence can sometimes be diluted when adapting these ideas for various formats and languages. The combination of ITG’s resources and infrastructure aims to circumvent this issue, protecting the sanctity of the original creative work while scaling it for global distribution.
"We’re creators first, so it’s distressing to watch our work lose its essence as it transitions between teams or formats," Matthew further explains. "Aligning with ITG allows us to focus on crafting without worry, giving us the confidence to scale globally without losing the soul of our ideas."
Ensuring Quality Across Borders
The historical trend where creative agencies see their visions watered down in the name of adaptation can now be a thing of the past. ITG and Finally!’s partnership promises to sustain quality while also embracing creativity, efficiency, and technological support, providing a significant advantage in the competitive marketing landscape. The collaboration aims to transform how marketing teams approach content creation, with a focus on innovation, adaptability, and maintaining the original creative vision at its core.
About ITG and Finally!
Inspired Thinking Group (ITG) is the premier Halo content partner for numerous global businesses, simplifying marketing complexities while delivering accelerated, AI-enabled content solutions geared towards fostering business growth. The company engages over 2,000 professionals worldwide and boasts an impressive clientele that includes notable names like Heineken, Microsoft, and KFC.
Finally!, a unique production house based in London and Bangkok, operates beyond traditional methods, ensuring seamless project management while delivering top-notch content for varying budgets. The founding brothers, Matthew and Gary Szabo, bring unparalleled expertise to the modern creative process. This partnership may just set a new standard in the marketing and content creation industry, promising both innovation and meaningful results for clients across the globe.
To keep up with developments stemming from this revolutionary collaboration, stay tuned for updates that will undoubtedly reshape the future of content creation.