#Japan #Tokyo #Sanrio #Edutainment #We Act!

Launch of 'We Act!': An Innovative English School

In a significant move to revolutionize English education in Japan, the Sanrio and Yaruki Switch Group have come together to establish a joint venture named Sanrio Yaruki Edutech. This company is set to launch an immersive edutainment English conversation school, 'We Act!,' which will begin its nationwide franchise operations starting September 1, 2025.

The Concept Behind 'We Act!'

Scheduled to open the first direct-operated school in November 2024, 'We Act!' aims to cater to a wide age range from toddlers to high school students through engaging English education. The program combines unique character-based themes with a focus on real-world experiences like movie-making to enhance children's English skills while developing essential characteristics needed for the future.

The curriculum, designed to be engaging and fun, involves the children participating in film production activities that enhance their language skills while fostering creativity. Students will learn to think independently, collaborate with peers, and envision possibilities through innovative projects. The school's immersive approach is expected to provide substantial added value to the already competitive English education market in Japan.

Synergy of the Two Companies

The collaboration leverages the strengths of both organizations: Yaruki Switch has provided comprehensive educational services since 1989 through various brands, while Sanrio, known for its 'Everyone Can Be Friends' philosophy, has touched the hearts of many families through their beloved characters. In recent years, Sanrio has also ventured into educational materials, including their 'Sanrio English Master' for home learning, targeting young children.

The launch of 'We Act!' will allow existing brands to further bolster their offerings, combining education with entertainment effectively. The presence of iconic Sanrio characters in the classroom environment plays a crucial role in attracting children's attention and support from parents.

New Company's Responsibilities

The newly formed Sanrio Yaruki Edutech will take on several essential roles:

• - Franchise Package Development: Standardizing training systems, operational know-how, and educational materials.
• - Support for Implementation and Management: Providing guidance on opening new schools, marketing support, and operational consulting.
• - Product Sales: Supply of original educational materials and tools utilizing popular characters.

The initiative aims to create a positive social impact by supporting children's growth and education. It also promises a long-term business expansion in a market where sustainable operations and ease of entry for those unfamiliar with the education sector are prioritized.

Comments from Leadership

Naoshi Takahashi, President of Yaruki Switch Group, expressed, "We aim to equip children living in unpredictable times with the strength to create their future through self-agency, co-creation, and imagination. Our goal is to make 'We Act!' accessible to children across Japan, opening up new possibilities for their futures."

Tomokuni Tsuji, President of Sanrio, added, "Since our inception, our philosophy has been to connect people and bring smiles through our characters. With 'We Act!', we are excited to provide enjoyable learning experiences that can positively impact many children's lives. Through our new venture, we are committed to broadening the possibilities for children and supporting their dreams."

Company Overview

• - Company Name: Sanrio Yaruki Edutech Co., Ltd.
• - Location: Hachobori Dai-ichi Seimei Building 24-2 Hachobori, Chuo-ku, Tokyo, Japan
• - Chairman: Tomokuni Tsuji
• - Vice Chairman: Naoshi Takahashi
• - President: Emiko Tanikawa
• - Vice President: Yasuyuki Otsuka
• - Established: September 1, 2025
• - Business Activities: Management of edutainment English conversation schools, franchise support, and sales of educational materials.

About 'We Act!'

'We Act!' is designed as an immersive experience where students engage in lessons that mimic film production processes, involving auditions, dubbing, rehearsals, and screenings. Over the span of a year, each class culminates in the completion of a unique movie storyline.
With the inclusion of Sanrio's characters like BUDDYEDDY from the 'Sanrio English Master,' children will have the opportunity to participate as actors and staff in the film-making process, making the learning both interactive and memorable. This initiative promises to enrich their language skills and equip them with critical competencies necessary for their future endeavors.

For more details about 'We Act!', visit their official website.