Connecting Families: The New Project by mitete Aims to Eliminate Parental Isolation

mitete: Empowering Parents Through Community Support

In a groundbreaking effort to support families and eliminate parental isolation, the childcare matching service "mitete" has launched a pivotal project aimed at its transformation into a non-profit organization (NPO). Under the leadership of CEO Yoshimasa Mine, mitete has been actively connecting parents with temporary childcare services since its inception in 2015. The company has successfully linked over 10,000 parents with childcare providers, facilitating more than 27,000 matches. Now, with a crowdfunding campaign live on CAMPFIRE, mitete aspires to enhance its services beyond temporary care by developing a comprehensive childcare matching platform.

Addressing Parenting Challenges

Parenting, while meant to be a joyous experience, often comes with challenges such as postpartum depression, parenting anxiety, and the difficulties of balancing work and family life. Many parents report feelings of isolation during this vulnerable phase. Recognizing this, mitete was designed to tackle these issues head-on, offering a streamlined system that allows parents to register, meet providers, and book services all through their smartphones. The ongoing crowdfunding campaign aims to raise ¥30 million ($300,000) from October 28 to December 18, 2025, to fund the project's transition into an NPO.

The Role of Temporary Care

Mitete is not just about temporary childcare, but it also addresses additional needs such as sick child care, prenatal and postnatal support, and community activities. The organization has conducted over 2,600 online interviews with parents, providing a platform for them to express their concerns and needs. This feedback has highlighted the necessity to create connections across various support resources to ensure that no parent feels isolated. The NPO status will bolster these connections, allowing mitete to collaborate more effectively with municipalities, local organizations, and companies.

A Vision for the Future

As mitete evolves, the goal is to build a nationwide support network that reaches parents across Japan. The organization plans to initiate partnerships that transcend corporate boundaries, strengthening community ties and enhancing the overall support system for parents. By defining clear routes for parents to access different types of support, they aim to foster a more connected and supportive environment for child-rearing.

Funding Utilization

The funds raised through the crowdfunding campaign will be allocated toward:

- Building and upgrading the comprehensive childcare support platform.
- Personnel costs for staff who will serve as the interface for parents seeking assistance.
- Funding community events and seminars to promote engagement and awareness.
- Public relations expenses to increase visibility and outreach.

Conclusion

Mitete's ambitious plan to transform into an NPO represents a new chapter aimed at fostering collaborative parenting support. With the backing of the community through crowdfunding, mitete is poised to build a system that truly connects families with necessary resources, thereby eliminating isolation and enabling a more supportive parenting experience.

For more details or to support the project, visit mitete crowdfunding page. Together, we can create a society where no one has to feel alone in parenting.