New Partnership Aims to Boost Breast Cancer Awareness in Advertising Industry
In an effort to enhance breast cancer awareness and provide support for those affected, 212NYC, New York's Digital Advertising Club, has officially partnered with Breastcancer.org. This exciting collaboration aims to rally the advertising industry to focus on important health issues while fostering professional connections through meaningful initiatives.
The partnership kicks off with the upcoming Fourth Annual Women in Media and Marketing Awards Luncheon, scheduled for May 21, 2026, at Tribeca 360 in New York City. This established event gathers industry professionals from over 100 companies in media, marketing, and advertising. It not only recognizes outstanding contributions from women in the field but has also raised nearly $1 million for Breastcancer.org's mission since inception.
During this luncheon, honors will be awarded to notable individuals making strides in women's health advocacy, including leaders like Karen Saltser, CEO of Bloomberg Media, and Amy McGovern, Head of Agency Partnerships at Best Buy Ads. The event is expected to bring a diverse consortium of talent together, emphasizing the important connection between community and critical health issues.
Jay Wolff, President of 212NYC, expressed the organization's commitment to engaging the broader advertising community around important causes. "At 212NYC, our mission is not only to push the advertising industry forward but also to support meaningful causes that make a difference in people's lives. Partnering with Breastcancer.org allows us to take our commitment a step further, particularly through our involvement with the Women in Media and Marketing Awards Luncheon. It serves as a unifying moment for our industry to come together and amplify our collective impact," said Wolff.
Katie Kulik, Event Chair and Member of Breastcancer.org's Board of Directors, also emphasized the significance of this event, stating, "This luncheon symbolizes a powerful intersection of community and cause. It not only honors remarkable individuals but also supports a mission that resonates deeply with many. We believe that having 212NYC as our partner will help strengthen that influence even further."
Furthermore, the partnership extends beyond just the awards luncheon. Throughout the year, 212NYC and Breastcancer.org plan to collaborate on various initiatives focused on educating and engaging the advertising sector about breast cancer awareness. This will include events, programming, and content creation aimed at supporting those affected by the disease.
The advertising industry stands in a unique position, capable of raising awareness and making significant impacts on important social issues. Members of the industry recognize this potential. "We have seen the advertising sector's ability to influence public perception and drive conversations on important topics," said Carl Fremont, Event Chair and CEO of Quigley-Simpson. He added, "This partnership channels that strength into making a real difference in the lives of millions."
In conclusion, this collaboration between 212NYC and Breastcancer.org sets a promising example of how industries can cooperate for a greater good. If you are interested in attending the Women in Media and Marketing Awards Luncheon, you can purchase tickets and find more information at Breastcancer.org’s official website. By joining forces, these two organizations aim to not only shine a light on breast cancer but also to foster a stronger community within the advertising landscape, demonstrating that together, we can support and uplift those affected by breast cancer.