#Japan #Tokyo #Talent Acquisition #SNS Strategy #Gen Z Recruitment

Upcoming Online Seminar: Attracting Gen Z Candidates via SNS

The demand for innovative recruitment strategies has never been higher. On August 20, 2026, from 2:00 PM to 3:00 PM, the Tenko Market Company (located in Shinjuku, Tokyo), in collaboration with CAMCOM Group, will host a pivotal online seminar entitled “Companies Not on SNS Risk Losing Gen Z Applicants: Lower Recruitment Costs and Increase Youth Applications”. This seminar targets businesses that are struggling to attract young talent and are curious about leveraging social media for better recruitment outcomes.

The Changing Landscape of Job Searching

In recent times, job seekers have expanded their avenues for understanding potential employers. Gone are the days when job postings were the only medium for conveying a company's essence to candidates. Today, platforms such as Instagram, TikTok, and X (formerly Twitter) have become increasingly vital. Young candidates look for insights into corporate culture, employee testimonials, and the working environment through these social media channels, making them essential tools for recruitment branding.

This seminar aims to provide companies that feel stagnant with traditional hiring practices insights on effective SNS recruitment strategies. Specific focus will be given to how to articulate the unique qualities of your organization, transmit these qualities to job seekers, and effectively promote SNS recruitment methods internally.

Key Topics to be Covered

1. Assessing the Challenges of Traditional Recruitment
An overview of the hurdles faced with conventional job postings will highlight the need for finding new methods to engage with potential candidates on social media.

2. Developing Engaging Content Strategy for Younger Audiences
What type of information resonates with young applicants? This section will guide attendees on how to create relatable content that encapsulates your organization’s appeal, integrating real-life examples for practical understanding.

3. Roadmap for Effective Recruitment Branding
Turn your SNS profiles from mere announcement channels into strategic platforms supporting awareness, application, and retention. Attendees will learn how to implement recruitment branding methods that ensure success.

4. Measuring SNS Recruitment Effectiveness and Gaining Internal Buy-In
How does one demonstrate the value of using SNS for recruitment? Participants will learn approaches to measure their results effectively and how to communicate these findings persuasive to stakeholders, including methods of demonstrating both quantitative and qualitative achievements.

5. Q&A Session
A dedicated slot for attendees to ask specific questions to address their unique challenges in SNS recruitment.

Who Should Attend?

This seminar is targeted toward:

• - Business owners and HR professionals looking to reduce recruitment costs (e.g., fees for job listings or agency fees)
• - Organizations needing to adapt their approach to attract more young applicants from Gen Z
• - Interested parties wanting to start with SNS recruitment but are unsure where to begin
• - HR personnel needing to provide compelling arguments to their organizations about the necessity of SNS management

Speaker Introductions

Seita Tsurimoto, CEO of MIGUSHI
Seita began his journey in 2015 at Hakuhodo, dealing with diverse sectors, including real estate and consumer goods. After leaving the company in 2021, he founded MIGUSHI to focus on talent branding and product development.

Kota Nakagawa, SNS Operations Specialist at Tenko Market
With over 40,000 followers across personal SNS platforms, Kota works diligently to enhance corporate SNS accounts at Tenko Market.

Event Details

• - Title: Companies Not on SNS Risk Losing Gen Z Applicants: Lower Recruitment Costs and Increase Youth Applications
• - Date & Time: August 20, 2026, from 2:00 PM to 3:00 PM (entrance opens 10 minutes prior)
• - Venue: Online
• - Cost: Free
• - Organizer: Tenko Market Co., Ltd.
• - Registration: Please register through the following link: Tenko Market Seminar Registration

About the Organizer

Tenko Market specializes in recruitment consultation. With over 20,000 successful placements, it aims to elevate hiring strategies through comprehensive branding and marketing services for recruitment. They also provide assistance in the management of job ads across various platforms and develop tailored job portals to meet the diverse needs of businesses.

• - Headquarters: Shinjuku Center Building, 41st Floor, Shinjuku, Tokyo
• - Representative: Keita Haruna
• - Founded: August 2006
• - Capital: ¥50 million
• - Services: Recruitment consulting, job advertisement management, job site creation
• - Website

Join us to rethink your strategies and successfully attract the young, vibrant talent pool of today!