ORS Haircare and HBCU Culture Shop Unite to Celebrate Heritage

Celebrating HBCU Excellence with ORS Haircare and HBCU Culture Shop

ORS Haircare has announced an exciting partnership with HBCU Culture Shop, launching a limited-edition collection of ORS Olive Oil products that honors the legacy and excellence of historically black colleges and universities (HBCUs) in the United States. This initiative aims not only to pay tribute to the remarkable history of these institutions but also to solidify ORS's ongoing commitment to HBCU students and alumni.

The collaboration features a bold and vibrant design that reflects the pride and cultural impact of HBCUs across the nation. This partnership debuted during Black History Month, marking the commencement of a broader initiative that includes planned HBCU tours and student-centered programs. These initiatives are designed to empower students with self-care knowledge and bolster their confidence as they pursue their goals. According to the brand, ''Black History Month reminds us that heritage is not just something to reflect upon, but also a legacy to actively nurture and advance.''

The collection includes products like the ORS Olive Oil HBCU Edge Control Hair Gel (2.2 oz) priced at $7.99, known for its non-greasy, ultra-firm hold that lasts up to 48 hours without flaking or crunchiness, making it ideal for styling edges, braids, and locks. Another offering is the ORS Olive Oil HBCU Strengthening & Repairing Conditioner (16 oz) at $9.99, which rejuvenates moisture, strengthens strands, and enhances manageability. The entire limited-edition collection can be purchased nationwide through various retail outlets such as Amazon, CVS, Walgreens, Target, Walmart, and select beauty supply stores.

Jolorie Williams, the Chief Marketing Officer of ORS Haircare, stated, ''As a brand rooted in culture and community, ORS understands the impact and influence of HBCUs on leadership, innovation, and excellence. Launching our partnership with HBCU Culture Shop during Black History Month allows us to celebrate this legacy meaningfully while continuing to support students who are shaping the future. This collaboration marks the beginning of our long-term commitment to honoring institutions that have shaped generations of talent."

Dainelle Riley, the founder of HBCU Culture Shop, expressed her excitement about the partnership, noting, ''Working with ORS is truly a full-circle moment for me. Collaborating on something that reflects my HBCU journey is profoundly meaningful. My HBCU experience has taught me that our hair is an extension of our identity and cultural expression, and this collaboration genuinely celebrates that connection."

This partnership is only one chapter in ORS Haircare's continuing commitment to initiatives centered around HBCUs. The brand acknowledges that HBCUs are not just a part of history; they are engines of culture, innovation, and leadership. Moving forward, ORS Haircare plans to invest in the future of these institutions and the students they serve.

About ORS Haircare

ORS (Original Root Stimulator), part of Namaste Laboratories, LLC, is devoted to creating high-performance products for the repair and maintenance of natural hair. With a diverse product portfolio, ORS emphasizes scientific foundations and hair health, offering various items, including their signature olive oil line, ORS Curlshow, and the newly launched HBCU collection.

About HBCU Culture Shop

Founded in 2017, HBCU Culture Shop is a black woman-owned, licensed university brand that redefines pride in HBCUs through original, culturally driven designs. This brand harmonizes tradition with modern streetwear while establishing partnerships that prioritize authenticity and cultural impact, serving as a love letter to the HBCU experience.

With this partnership, ORS Haircare and HBCU Culture Shop exemplify how brands can honor and elevate heritage while supporting the community that continues the legacy of excellence.