#USA #Los Angeles #Cineverse #ElementalTV #1Audience

ElementalTV and Cineverse Form Groundbreaking Partnership

In a significant move to transform the streaming landscape, ElementalTV, a frontrunner in CTV advertising technology, has entered into a strategic partnership with Cineverse, an innovative entertainment studio and leader in the FAST (Free Ad-supported Streaming Television) ecosystem. Announced on August 19, 2025, this collaboration aims to boost Cineverse's streaming capabilities by integrating advanced audience intelligence and identity resolution technology from ElementalTV.

Unifying Fragmented Viewership Data

This partnership is set to revolutionize how Cineverse approaches its audience data. By utilizing ElementalTV's AI-driven platform, known as 1Audience, Cineverse will be able to unify and enrich its fragmented viewership data into detailed audience segments that are aligned with the interests of potential buyers. This integration aims to transform billions of raw data points into valuable insights that drive effective advertising strategies.

Enhancing Ad Activation

With the deployment of 1Audience, every advertising impression across Cineverse's extensive FAST channels will be enhanced with deep audience intelligence. This intelligence will include vital identity, behavioral, contextual, and content-affinity signals that can significantly increase bid density and improve CPMs (cost per thousand impressions). As advertisers gain a clearer understanding of audiences, they can compete more effectively for engaging with the viewers they care about.

Driving Revenue through Innovation

Omer Latif, CEO of ElementalTV, expressed the excitement surrounding this partnership, stating, "Cineverse is one of the most exciting players in the FAST space right now. They have fostered passionate fandoms across their channels, and our role is to connect them with advertisers who truly value that engagement." This connection not only drives revenue but also enhances the relevance of advertising campaigns.

The collaboration is projected to deliver substantial revenue growth for Cineverse's streaming portfolio. By leveraging audience segments that align with buyer demands, Cineverse stands to unlock higher-margin advertising opportunities. This move falls in line with the growing trend of using data and technology to maximize advertising effectiveness in the entertainment industry.

Key Features of the Partnership

1. Integration of 1Audience: The incorporation of 1Audience allows for the enrichment of ad impressions across Cineverse's channels, optimizing them with essential audience insights at the bid request level.
2. Ad Tech Innovation: The integration simplifies ad operations and streamlines processes, offering enhanced transparency and efficiency within the advertising ecosystem which is crucial for growth.
3. Direct Access and Transparency: By reducing the number of intermediaries, advertisers gain direct access to Cineverse's inventory, fostering trust and improving overall campaign performance. This direct relationship allows more revenue to flow to Cineverse while delivering cost-effective advertising solutions for brands.

About ElementalTV and Cineverse

ElementalTV is dedicated to empowering publishers by unlocking the full potential of their inventory through advanced audience data capabilities and transparent processes. As an innovator in CTV, ElementalTV continuously drives the evolution of advertising technologies.

Cineverse, traded on the NASDAQ as CNVS, is a next-generation entertainment studio committed to providing creators with the tools they need and connecting fans with authentic storytelling. With a content catalog that includes over 71,000 premium films, series, and podcasts, Cineverse is poised to reshape the entertainment landscape with innovative streaming technology and AI-driven insights.

In conclusion, the partnership between ElementalTV and Cineverse represents a pivotal step toward harnessing the power of data in enhancing viewer engagement and advertising efficiency in the rapidly evolving world of streaming media.