Eugene Alletto of BEDGEAR Receives Accolade from American Cancer Society at Fundraising Gala
On May 15, 2025, the Rainbow Room in New York City transformed into a hub of compassion and community as it hosted the American Cancer Society's esteemed Hope Lodge Bash Gala. This annual event, a vital fundraising effort, honored BEDGEAR Founder and CEO Eugene Alletto as its 2025 Honoree. Alletto’s recognition highlights the crucial role that corporate leaders can play in philanthropy, especially relating to healthcare initiatives.
BEDGEAR, celebrated in the sleep industry for its innovative products designed to enhance rest and recovery, has long supported the mission of the American Cancer Society (ACS). During the gala, the company offered specially designed Seatbelt Pillows for sale, with all proceeds going directly to ACS. The event garnered nearly $500,000, which will significantly aid the operational costs of the Hope Lodge Jerome L. Greene Family Center, a place providing free accommodation for cancer patients and their caregivers during treatment.
"Being named the 2025 Honoree at the Hope Lodge Bash Gala is a profound honor not only for myself but for BEDGEAR as a whole," Alletto remarked. This sentiment underscores the philosophy that comfort extends beyond products, connecting with the very essence of human experience and compassion. Alletto's acknowledgment serves as a homage to all those touched by cancer and embodies BEDGEAR's commitment to community.
The gala brought together over 250 business leaders, philanthropists, and ACS supporters, all united by a common goal of combating cancer. Attendees enjoyed a cocktail reception, a seated dinner, and a noteworthy program that included both a silent and live auction. Throughout the night, the shared mission shone brightly, reminding everyone present of the ongoing fight against cancer.
Chloe Lipman, Vice President of Development at ACS, praised Alletto’s innovative leadership style, noting, "Eugene's spirit at BEDGEAR is matched by his heartfelt dedication to giving back." This mutual respect between BEDGEAR and ACS further solidifies the bonds formed through their continuous support for cancer patients across the nation.
For years, BEDGEAR has contributed products and monetary support to various ACS initiatives. The company plays a critical role in fundraising events like Making Strides Against Breast Cancer, underscoring its mission-driven focus. Notably, BEDGEAR donates 5% of all pillow sales on its website to the ACS's Breast Cancer Research Fund every October as part of a broader commitment to advocating for health and well-being.
The Seatbelt Pillow is one of the transformative initiatives that BEDGEAR has endorsed, specifically designed to offer comfort and protection for patients traveling to and from treatment. Alletto shared a poignant story about a patient who credited the Seatbelt Pillow with shielding them during a car accident, further reinforcing the importance of comfort during vulnerable times.
This collaboration with ACS is not just a business venture; it's a heartfelt extension of BEDGEAR's mission. Alletto expressed, "Once we saw firsthand how they provide a sense of home, community, and comfort during such a challenging time, we knew this was an extension of our mission." Hope Lodge embodies the idea that healing encompasses emotional and social aspects, not just medical ones.
Beyond aiding ACS, Alletto founded the BEDGEAR Foundation in 2017, focusing on creating a positive change through philanthropy. The foundation supports various organizations aiming to provide comfort to children in foster care, individuals facing homelessness, and victims of natural disasters. His approach to corporate responsibility emphasizes that giving back is essential to business identity. In his words, "Giving back isn't a side project; it's an important part of what it means to support the communities in which you serve."
Since its establishment in 2009, BEDGEAR has redefined the sleep industry, pushing innovation limits to deliver sleep solutions designed for those who aim to wake ready. Known for their moisture-wicking and airflow-maximizing products, BEDGEAR caters to diverse lifestyles, offering personalized bedding solutions engineered to meet unique needs. With over 280 patents and trademarks worldwide, BEDGEAR continues to advocate for quality sleep while remaining deeply committed to social responsibility. The company’s mantra resonates: Wake Ready®! Through partnerships and community efforts, BEDGEAR not only transforms how individuals experience rest but also enhances the fabric of society, proving that comfort can indeed come with a purpose.
BEDGEAR, celebrated in the sleep industry for its innovative products designed to enhance rest and recovery, has long supported the mission of the American Cancer Society (ACS). During the gala, the company offered specially designed Seatbelt Pillows for sale, with all proceeds going directly to ACS. The event garnered nearly $500,000, which will significantly aid the operational costs of the Hope Lodge Jerome L. Greene Family Center, a place providing free accommodation for cancer patients and their caregivers during treatment.
"Being named the 2025 Honoree at the Hope Lodge Bash Gala is a profound honor not only for myself but for BEDGEAR as a whole," Alletto remarked. This sentiment underscores the philosophy that comfort extends beyond products, connecting with the very essence of human experience and compassion. Alletto's acknowledgment serves as a homage to all those touched by cancer and embodies BEDGEAR's commitment to community.
The gala brought together over 250 business leaders, philanthropists, and ACS supporters, all united by a common goal of combating cancer. Attendees enjoyed a cocktail reception, a seated dinner, and a noteworthy program that included both a silent and live auction. Throughout the night, the shared mission shone brightly, reminding everyone present of the ongoing fight against cancer.
Chloe Lipman, Vice President of Development at ACS, praised Alletto’s innovative leadership style, noting, "Eugene's spirit at BEDGEAR is matched by his heartfelt dedication to giving back." This mutual respect between BEDGEAR and ACS further solidifies the bonds formed through their continuous support for cancer patients across the nation.
For years, BEDGEAR has contributed products and monetary support to various ACS initiatives. The company plays a critical role in fundraising events like Making Strides Against Breast Cancer, underscoring its mission-driven focus. Notably, BEDGEAR donates 5% of all pillow sales on its website to the ACS's Breast Cancer Research Fund every October as part of a broader commitment to advocating for health and well-being.
The Seatbelt Pillow is one of the transformative initiatives that BEDGEAR has endorsed, specifically designed to offer comfort and protection for patients traveling to and from treatment. Alletto shared a poignant story about a patient who credited the Seatbelt Pillow with shielding them during a car accident, further reinforcing the importance of comfort during vulnerable times.
This collaboration with ACS is not just a business venture; it's a heartfelt extension of BEDGEAR's mission. Alletto expressed, "Once we saw firsthand how they provide a sense of home, community, and comfort during such a challenging time, we knew this was an extension of our mission." Hope Lodge embodies the idea that healing encompasses emotional and social aspects, not just medical ones.
Beyond aiding ACS, Alletto founded the BEDGEAR Foundation in 2017, focusing on creating a positive change through philanthropy. The foundation supports various organizations aiming to provide comfort to children in foster care, individuals facing homelessness, and victims of natural disasters. His approach to corporate responsibility emphasizes that giving back is essential to business identity. In his words, "Giving back isn't a side project; it's an important part of what it means to support the communities in which you serve."
Since its establishment in 2009, BEDGEAR has redefined the sleep industry, pushing innovation limits to deliver sleep solutions designed for those who aim to wake ready. Known for their moisture-wicking and airflow-maximizing products, BEDGEAR caters to diverse lifestyles, offering personalized bedding solutions engineered to meet unique needs. With over 280 patents and trademarks worldwide, BEDGEAR continues to advocate for quality sleep while remaining deeply committed to social responsibility. The company’s mantra resonates: Wake Ready®! Through partnerships and community efforts, BEDGEAR not only transforms how individuals experience rest but also enhances the fabric of society, proving that comfort can indeed come with a purpose.
Topics People & Culture）
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