#Japan #Tokyo #Clip #Haruka #Osamu Suzuki

Transforming Literary Experiences with Digital Media

In an exciting move to modernize storytelling, CLIP Corporation has announced a new digital marketing strategy focused on the visual novel, "Haruka and the Moon Prince" written by renowned scriptwriter Osamu Suzuki. This strategy employs official video snippets—leveraging the popularity of short-form content—to immerse a younger audience in the emotional landscape of the story.

Background: Addressing the Challenge of Engaging Young Readers

"Haruka and the Moon Prince" is a fresh take on the original story inspired by YOASOBI's hit song, "Haruka". This modern narrative weaves together language, visuals, and music, creating a cohesive and enriching experience.

However, with the rise of short videos as primary information sources, reaching new audiences poses a significant challenge. To adapt to contemporary viewing habits, CLIP has set a goal to revamp how stories are presented, creating new entry points for exploration. This initiative focuses on curating emotionally impactful scenes into concise, engaging video clips.

Initiative Details: Delivering the Story’s Highlights Through Data Analysis

Leveraging extensive data and a carefully crafted editorial policy, CLIP will implement several key initiatives:

• - Official Video Snippet Production and Distribution: Creating short clips centered around iconic scenes that preserve the narrative's context, ensuring the visual novel's essence remains intact.
• - Multi-Platform Deployment on Social Media: Distributing content on key platforms like TikTok and YouTube Shorts, where younger viewers predominantly engage with media.
• - Designing a Comprehensive Experience: Establishing seamless transitions from video snippets to the original novel and related YOSOBI tracks.
• - Optimization Through Data Analysis: Utilizing insights from over 40,000 previous video snippets to identify effective editing patterns that enhance viewer engagement.

Expected Outcomes: Engaging the Next Generation of Readers

The primary aim of this digital initiative is to attract a generation that is increasingly disconnected from traditional reading. By allowing audiences to connect emotionally through concise narrative highlights, interest in the complete work is expected to grow significantly.

Furthermore, leveraging the intertwining structure of music, literature, and visual storytelling can facilitate cross-pollination between different fan bases, particularly strengthening the connection with fans of YOASOBI and broader entertainment circles.

Finally, enhancing digital distribution is crucial for increasing the long-term value of creative works, thereby amplifying the intellectual property (IP) value for all involved creators.

Insights from CLIP's CEO

Shinji Yamamoto, President of CLIP Corporation, expresses:

“In an era where stories are being reinterpreted through short videos, we believe it is our mission to deliver these works in the most fitting way while honoring their original essence. We aim to create pathways for Suzuki's world to reach a wider audience.”

Future Prospects: Expanding the Digital Landscape

Using performance data from this initiative, CLIP is also considering several additional strategies:

• - Structuring series based on themes and characters to enhance understanding of the work.
• - Conducting campaigns connecting directly with books and related content.
• - Exploring multilingual expansion (EN/CH/TW) to grow a global fan base.
• - Collaborating with bookstores and events to create online-to-offline experiences.

About CLIP Corporation

CLIP Corporation is positioned as a next-generation content platform that integrates AI-driven clipping generation with IP rights management, catering to multiple formats. Key offerings include:

• - AI-assisted extraction of highlights from various content formats like YouTube/Twitch videos, audio dramas, manga, and more.
• - Support for marketing through short videos focused on extracted content.
• - Consolidated rights management for IP processing, distribution, and revenue sharing.

By continuously creating optimal experiences through the re-editing of diverse content types, CLIP aims to establish an innovative infrastructure for comprehensive content distribution, maximizing the appeal and value of audiovisual and literary IPs.

For more information about CLIP Corporation, visit CLIP Website.