Infolinks Hires Kevin McElroy as Chief Revenue Officer to Fuel Growth Initiatives

Infolinks Appoints Kevin McElroy as Chief Revenue Officer

Infolinks Media has officially announced the appointment of Kevin McElroy to the crucial role of Chief Revenue Officer (CRO). This strategic move is expected to enhance the company's growth trajectory through expanded direct agency and advertiser partnerships, reinforcing Infolinks' position as a leader in the premium programmatic media landscape.

A Wealth of Experience

McElroy brings an impressive background to Infolinks, boasting over twenty years of leadership experience within the advertising and technology sectors. His most recent position was as Chief Revenue Officer at Illuma Technology, a firm specializing in contextual AI. There, he played a pivotal role in driving the adoption of privacy-centric, cookie-free targeting solutions across the U.S. market.

Before his tenure at Illuma, McElroy was Senior Vice President at Grapeshot. His efforts in that role not only bolstered the company's commercial growth but also significantly promoted the use of contextual targeting among agencies. The New York-based executive has established a strong track record of building successful revenue teams, enhancing platform integrations, and creating impactful agency partnerships.

Enthusiastic About the Future

Bob Regular, CEO of Infolinks Media, expressed high hopes for McElroy's role, stating, "Kevin's proven ability to assist advertisers and agencies in achieving effective data and media-based solutions at scale aligns perfectly with what we offer at Infolinks. He is an ideal addition to our leadership team at this crucial juncture."

As the new CRO, McElroy will be responsible for overseeing Infolinks' global revenue strategy, enhancing sales efforts, partnerships, and client success initiatives. His appointment comes at a time when the company is actively expanding its unique data offerings and proprietary ad formats. These developments are designed to not only capture audience attention but also achieve measurable outcomes for clients.

In his own words, McElroy expressed excitement about joining Infolinks, stating, "I am thrilled to join Infolinks at such a pivotal time. The company's focus on transparency, efficiency, and performance through our distinct curated proprietary placements is precisely what advertisers and publishers need in today's media landscape. Together, we aim to accelerate growth and unlock value for our partners."

A Brief Overview of Infolinks Media

Infolinks Media operates as a premium direct advertising marketplace, specializing in curated proprietary placements and unique data solutions that ensure exceptional transparency and performance. Their AI-driven Smart Algorithm™ empowers advertisers to quickly access the optimal combination of ad units, facilitating robust returns on ad spend (ROAS) across a selective network of over 25,000 premium publishing partners. Through direct collaborations with exclusive publishers, Infolinks is committed to helping advertisers meet their brand and performance objectives across various formats like display, video, and connected TV (CTV).

For more details on Infolinks Media and its offerings, you can visit their website at www.infolinks.com.