Delicious Collaboration
2025-09-03 20:35:21

A Delicious Collaboration: Hiroshima's Okonomi Sauce and Local Illustrator Unite for Fun Children's Book

Introducing the Charming Children's Book 'Oishiku naare'



On September 4, 2025, a delightful new addition to children’s literature hit the shelves: 'Oishiku naare,' a children’s educational picture book brought to life through a collaboration between Hiroshima's famous Okonomi Sauce and local author Sakomomomi. This colorful book aims to teach children about the joys and importance of mealtime through fun, engaging stories.

Sakomomomi, a resident illustrator in Hiroshima, collaborated closely with employees from Okonomi Sauce to gather insights into food, parenting, favorite children’s books, and more. Through this amalgamation of ideas, the themes and concepts for 'Oishiku naare' were carefully crafted. The book intricately weaves colorful illustrations of ingredients and the cooking process into a joyful narrative, making it perfect for read-aloud sessions.

The story follows the adventures in a magical ‘Oishiku naare Restaurant’ where various adorable animals come in with a plea to make their meals delicious. As the little chefs chant the magical words 'Oishiku naare,' children are not only entertained but also encouraged to engage with cooking actions like mimicking how to chop or fry ingredients. The incorporation of onomatopoeia such as 'juu~juu~' (sizzling) brings the dining experience alive, making mealtime fun and stimulating for young readers.

Designed specifically for children aged one and up, 'Oishiku naare' addresses common concerns related to picky eaters and encourages families to embrace diverse mealtimes. The book aims to bring joy and creativity to cooking while fostering a positive connection to food among children and parents alike. As Sakomomomi shares, the essence of the book is to make meals enjoyable and to promote a sense of happiness in sharing culinary experiences.

In her own words, Sakomomomi expresses her gratitude towards the Okonomi Sauce team for their collaborative spirit. “Throughout the planning stages, the employees enthusiastically participated in surveys and offered delightful photos of 'happy eating' faces. Through our interactions, we drew closer and arrived at a shared understanding that underscores the joy of cooking and feeding children. I believe that meals should be enjoyable, not just nutritious!”

More about the Book


'Oishiku naare' invites families to chant the book's enchanting phrase while enjoying reading together. This interactive approach makes it a wonderful tool for cultivating healthy cooking habits. The book is now available in bookstores across the nation, highly praised by early readers, including booksellers who have shared their enthusiastic feedback about the book’s heartwarming story and vibrant illustrations.

One reviewer noted how animals requesting ingredients evoke warmth, and many commented on how the depictions create a sense of happiness and curiosity about food. The rhythmic prose, joyful illustrations, and imaginative culinary scenarios successfully transform the experience of reading into an interactive adventure.

As the story progresses through various dishes such as roasted vegetables, salad, and even delightful desserts, children become eager to join their parents in the kitchen, fostering a loving family bond through cooking.

Book Details


  • - Title: Oishiku naare
  • - Author: Sakomomomi
  • - ISBN: 9784867168325
  • - Size: B5 landscape
  • - Price: 1,430 yen (1,300 yen + 10% tax)
  • - Release Date: September 4, 2025

Incorporating educational and entertaining elements, 'Oishiku naare' offers families a delightful way to engage with food and cooking while building wonderful memories together. With its vibrant illustrations and interactive storytelling, children will surely develop an appreciation for meals, cultivating enthusiasm and curiosity around nutritious food.


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Topics Entertainment & Media)

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