Regal Cineworld Group Welcomes Vikki Neil as New US Marketing Head
On June 4, 2025, Regal Cineworld Group announced the appointment of Vikki Neil as the new Head of Marketing for the United States. This pivotal role will see her leading the marketing strategies aimed at enhancing Regal's brand visibility and customer interactions, ultimately driving revenue growth. The announcement was made by Adam Rymer, Regal's Chief Commercial Officer for the US, who expressed confidence in her abilities to steer the company into a new era.
Neil's responsibilities will encompass a wide array of marketing initiatives, including managing national marketing campaigns, creative projects, and paid media. She will spearhead promotional efforts for upcoming film releases while highlighting the diverse amenities available at Regal theatres, including premium formats and concessions. Additionally, she will collaborate closely with film studios to create co-branded promotional campaigns, a crucial element for successful movie launches.
A significant part of Neil's role will be overseeing the Regal Crown Club and Regal Unlimited loyalty programs. By focusing on strategies that boost customer retention and acquisition, she aims to enhance guest lifetime value, which is critical for sustaining Regal’s competitive edge in the theatre industry. This will involve orchestrating consumer communications through digital platforms, mobile applications, email marketing, social media, and in-theatre channels, ensuring a seamless message alignment across various departments including sales and customer service.
Vikki Neil brings a wealth of experience in the fields of entertainment, sports, and lifestyle marketing. Prior to joining Regal, she played a vital role at Warner Bros. Discovery, where she oversaw significant projects including the launch campaign for Max, the merged streaming service that integrates Discovery+ with HBO and other major brands. Her leadership was instrumental in setting the foundation for Warner Bros Discovery's streaming initiatives, and she has successfully managed large teams across the U.S. and Europe.
Her impressive resume also includes the launch of the Discovery+ platform as the company’s first foray into the direct-to-consumer space. At Scripps Lifestyle Studios, she was pivotal during the merger, responsible for the robust growth of a $100 million business through strategic digital launches and marketing campaigns.
Vikki holds an MBA and B.S. in Marketing from East Tennessee State University and is recognized for her leadership capabilities, having been honored in Cablefax’s Most Powerful Women in Cable list. She is also an active participant in numerous leadership programs, highlighting her commitment to professional development.
Regal Cineworld Group is a key player in the global theatre market, operating one of the largest theatre circuits worldwide. With an expansive presence including brands such as Regal, Cineworld, Picturehouse, and others, the company emphasizes delivering a premium moviegoing experience. Under Neil's leadership in marketing, Regal aims to further solidify its standing as an industry leader by enhancing guest experiences and expanding its market outreach.
As Regal Cineworld Group embarks on this new chapter with Vikki Neil at the helm of its marketing division, the company positions itself to not only navigate the challenges of the ever-evolving entertainment landscape but also to lead in the creation of engaging and memorable experiences for moviegoers across the United States.
Neil's responsibilities will encompass a wide array of marketing initiatives, including managing national marketing campaigns, creative projects, and paid media. She will spearhead promotional efforts for upcoming film releases while highlighting the diverse amenities available at Regal theatres, including premium formats and concessions. Additionally, she will collaborate closely with film studios to create co-branded promotional campaigns, a crucial element for successful movie launches.
A significant part of Neil's role will be overseeing the Regal Crown Club and Regal Unlimited loyalty programs. By focusing on strategies that boost customer retention and acquisition, she aims to enhance guest lifetime value, which is critical for sustaining Regal’s competitive edge in the theatre industry. This will involve orchestrating consumer communications through digital platforms, mobile applications, email marketing, social media, and in-theatre channels, ensuring a seamless message alignment across various departments including sales and customer service.
Vikki Neil brings a wealth of experience in the fields of entertainment, sports, and lifestyle marketing. Prior to joining Regal, she played a vital role at Warner Bros. Discovery, where she oversaw significant projects including the launch campaign for Max, the merged streaming service that integrates Discovery+ with HBO and other major brands. Her leadership was instrumental in setting the foundation for Warner Bros Discovery's streaming initiatives, and she has successfully managed large teams across the U.S. and Europe.
Her impressive resume also includes the launch of the Discovery+ platform as the company’s first foray into the direct-to-consumer space. At Scripps Lifestyle Studios, she was pivotal during the merger, responsible for the robust growth of a $100 million business through strategic digital launches and marketing campaigns.
Vikki holds an MBA and B.S. in Marketing from East Tennessee State University and is recognized for her leadership capabilities, having been honored in Cablefax’s Most Powerful Women in Cable list. She is also an active participant in numerous leadership programs, highlighting her commitment to professional development.
Regal Cineworld Group is a key player in the global theatre market, operating one of the largest theatre circuits worldwide. With an expansive presence including brands such as Regal, Cineworld, Picturehouse, and others, the company emphasizes delivering a premium moviegoing experience. Under Neil's leadership in marketing, Regal aims to further solidify its standing as an industry leader by enhancing guest experiences and expanding its market outreach.
As Regal Cineworld Group embarks on this new chapter with Vikki Neil at the helm of its marketing division, the company positions itself to not only navigate the challenges of the ever-evolving entertainment landscape but also to lead in the creation of engaging and memorable experiences for moviegoers across the United States.
Topics Entertainment & Media）
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