#United States #Coachella #Thermal #Von Dutch #Bailey Zimmerman

Welcome to Von Dutch Ranch

Von Dutch, the iconic fashion brand known for its rebellious spirit, is proud to announce an electrifying event that will make waves during one of country music's biggest weekends. Titled Von Dutch Ranch, this private two-day takeover promises a unique experience nestled in the heart of Coachella Valley, California, offering an immersive escape from the nearby festival atmosphere.

An Exceptional Kickoff

Set to commence on Friday, April 25th, the festivities will begin with an exciting late-night celebration crafted in partnership with Tequila Don Julio. Attendees can anticipate a headline performance from country superstar Bailey Zimmerman, along with DJ sets by notable artists such as Brandi Cyrus, Politik, Randy Savv, and surprise guests yet to be announced. All this will take place in a vibrant atmosphere accentuated by signature Tequila Don Julio cocktails, providing a taste of the desert’s bold flair.

The night will also serve as the unveiling of Von Dutch's latest collection—each piece infused with western-inspired details designed for those who embody a daring sense of style. This launch underscores the brand’s evolution and its deep connection to a new generation of fashion enthusiasts who refuse to follow convention.

Daytime Delights and Live Performances

The following day, Saturday, April 26th, will witness the gates of Von Dutch Ranch opening for an exciting daytime festival, presented by Sparkling Ice and Uproxx. Guests will be treated to an array of gourmet food and cocktails, interactive activities, and standout performances from artists including Jessie Murph and recurring music sets by Politik and Le Chev.

Throughout the weekend, attendees can expect surprise drop-ins from celebrated country music stars and VIPs, making this an unforgettable encounter filled with raw musical talent and vibrant community spirit. The event is designed to celebrate those loyal fans who have supported Von Dutch across the years.

A Collective Vision of Hospitality and Style

This remarkable event wouldn’t have been possible without the partnership of Galerie on Sunset, a new lounge set to open in Hollywood during Summer 2025. Supported by brands like Tequila Don Julio, Sparkling Ice, and Uproxx, the Von Dutch Ranch embodies the spirit of acclaimed hospitality, combining edgy fashion with unique brand experiences.

Friday's spotlight event is also fueled by an impressive lineup of supporters, including Crown Royal, Culture Kings, Fanfix, and others—ramping up for what promises to be an unforgettable kickoff for Von Dutch's worldwide festival tour.

A Legacy That Continues

Since its inception in the early 2000s, Von Dutch has established itself as a staple in global fashion, characterized by its edgy design and popular trucker hats. Gaining traction among celebrities and trendsetters alike, it has evolved under the ownership of WSG Brands, committed to embracing its bold creative spirit while staying true to its roots.

With plans to overshadow stages around the globe, Von Dutch Ranch marks just the beginning of a new chapter that celebrates individuality, innovation, and the drive to break the mold. Please note, this exclusive event is invitation-only and strictly for guests aged 21 and older, ensuring a carefully curated experience for its attendees.

About Von Dutch

Von Dutch continues its legacy of risk-taking style by blending its rich heritage with contemporary influences. The brand remains a potent force in streetwear, reflecting a commitment to creativity and authenticity, ensuring that it stays relevant within the closets of the adventurous and fashionable world.

Come experience the authentic vibes of Von Dutch Ranch in April 2025. The spirit of rebellion awaits!