#USA #New York #Hirsch Leatherwood #Studios #Out of Scope

Hirsch Leatherwood, a prominent strategic communications agency, has officially announced the launch of its new media division, Hirsch Leatherwood Studios. This dedicated content studio is tailored to navigate the rapidly changing media landscape, where platforms like Substack, podcasts, and TikTok are gaining momentum among audiences. The announcement comes at a crucial juncture where traditional media rules of influence are being challenged and redefined. Aspiring politicians are opting for podcast appearances instead of conventional campaigning, while brands are reallocating their advertising budgets to build collaborations with content creators. Hirsch Leatherwood Studios aims to bridge the gap between corporate communications and the burgeoning creator economy in an era increasingly driven by strong personalities in media.

"While institutions still hold significant credibility, the real influence now flows from the individuals behind the content. Every stakeholder—be it an investor, consumer, or collaborator—interacts with media in personal and varied ways, thus necessitating a fresh approach in storytelling," stated Steve Hirsch, the agency’s CEO. "Hirsch Leatherwood Studios is a natural extension of our narrative-driven approach, focusing on multi-format content and orchestrating experiences that not only attract attention online but also encourage real-world engagement."

Hirsch Leatherwood Studios: The Future of Brand Storytelling

Through this new venture, Hirsch Leatherwood is setting a new standard for how brands build, promote, and protect their identities across the fragmented media landscape. The Studios offer three integrated content services:

1. Short-form videos and podcasts - Here, audiences can explore a wide array of topics, delving into the dynamics of branding and reputation in today's market.
2. Bespoke newsletters - The firm also plans to provide tailored newsletters such as OOS Daily CMO and OOS Daily CCO, designed to present essential insights aligned with readers' roles and interests.
3. High-gloss, in-person experiences - Quarterly events will bring together leading minds from business and media to discuss cutting-edge topics that shape the future of reputation management.

To bolster its commitment to this innovative model, Hirsch Leatherwood will introduce its media platform named 'Out of Scope'. This platform will spotlight marketing and communication leaders, discussing the interplay of brand influence in today's climate.

Engaging Audiences Through Multimedia Creativity

One of the flagship offerings of Out of Scope is the video podcast, which will explore everything from the strategic moves in Hollywood to brand crises and trends influencing public perceptions. It aims to expose the nuanced layers of brand narrative that go beyond surface-level insights.

In addition, the engaging newsletter series will deliver what's crucial for readers to stay ahead of the curve, ensuring that they are informed before they engage with their respective industries or stakeholders. Each newsletter will be crafted to resonate with specific audiences based on their unique professional landscapes.

Moreover, Out of Scope IRL will host periodic gatherings to connect thought leaders in business, media, and communication. These exclusive experiences will foster dialogue on timely topics that affect the art of reputation building, providing a platform for exchange and innovation.

In anticipation of its formal launch, Hirsch Leatherwood Studios has been quietly refining its operations. Lasting clients have already benefitted from advanced production quality, strategic editorial guidance, and creative insights tailored to enhance their messaging across modern media platforms.

For anyone interested in learning more about the new offerings or subscribing to the Out of Scope properties, further details can be found at hirschleatherwood.com.