Creating a Social Good Community: Quon Partners with Kansai Electric Power for MOACT

Quon Inc., based in Minato, Tokyo, has recently announced the launch of an innovative online community called "MOACT Minna no Toku Katsu!" in collaboration with Kansai Electric Power Co., headquartered in Osaka. Set to make its debut on August 1, 2025, this initiative aims to enhance user experience for Kansai Electric's social contribution service, "MOACT."

What is "MOACT Minna no Toku Katsu!"?

"MOACT Minna no Toku Katsu!" is a warm and inviting online space where participants can freely discuss topics related to social good initiatives and share their experiences with the MOACT service. By facilitating dialogue among members, the community aims to foster empathy towards diverse perspectives, ultimately connecting this understanding to positive daily actions. The overarching goal is to create a robust network of social good initiatives rooted in MOACT.

Understanding the MOACT Service

The MOACT service is designed to bridge the gap between businesses and individuals focused on solving various social issues, such as zero carbon initiatives. It encourages users to engage in socially responsible actions through an app available on smartphones. The app provides a wide range of “missions,” representing actions that contribute to resolving societal challenges.

Users gain insights into societal issues through these missions, prompting natural shifts in awareness and behavior, eventually leading to habitual engagement. Newly introduced missions keep the experience fresh and exciting, while points earned by completing these missions can be exchanged for various gifts, adding a gamified element to social contribution.

For businesses and organizations, offering missions allows users to gain recognition and understanding of their initiatives aimed at addressing social issues. This connection can translate into consumer preferences towards their products and services.

Community Overview

The newly launched community builds upon the existing online fan community platform "Kizuna," which opened in January 2020, managed by Quon. This platform has successfully gathered over 200,000 individuals and more than 70 businesses and municipalities centered around the theme of connections or "bonds." It hosts collaborative projects between participating entities and events that co-create value based on feedback from everyday consumers.

Staff Insights

In launching the new community, MOACT team members expressed their aspirations for fostering a better society and future through user engagement. They see the MOACT app as an instrument for users to participate in beneficial actions, encapsulated within the concept of "Toku-TSUMU. Toku-SURU," meaning to accumulate goodness and reap rewards. The community is intended as a platform for participants, regardless of their familiarity with MOACT, to share everyday discoveries related to social goodness and contribute to engaging discussions about the service.

To encourage active participation, the initiative includes a special discussion room—"MOACT User Relaxation Terrace"—where users can engage with one another and exchange thoughts about various missions. This invites open conversations about the challenges individuals face regarding the missions.

Background for Community Adoption

The Quon team has shared insights on why adopting a community service model was critical. Currently in a validation phase aimed at realizing business objectives, they recognize the significance of gaining direct feedback from users to refine their value proposition. However, staffing and resource limitations made the organization of such a community challenging until they discovered Quon’s fully outsourced community services. This allowed them to rapidly implement the community, achieving remarkable progress in about three months without starting from scratch.

Bringing More Social Good into Daily Life

Through collaboration with Kansai Electric and leveraging insights collected from the community, Quon aims to enhance both the MOACT application and the overall community experience. They strive to connect consumers more deeply through this shared creative space while extending the reach of actions that contribute to social good into everyday life.

In essence, Quon Inc. has been dedicated to constructing and managing online communities for businesses and municipalities since its inception in 1996. With a portfolio that includes over 300 successful fan communities, Quon uses patented technology driven by data science to facilitate meaningful relationships with consumers, thus promoting sustainable development and effective problem-solving.

For further details, please visit their website at Quon Inc..