Revamping E-Commerce: TiCTAC Transitions to Mercart's Platform

TiCTAC, the renowned watch specialty store operated by Neuve-Ai, has embarked on a significant transformation of its e-commerce site. Implementing Mercart's cloud-based EC platform marks a pivotal transition aimed at simplifying operations while enhancing user experience. This new foundation emphasizes standard functionalities, tackling the complexities of e-commerce that have been a challenge for many medium to large companies.

A Fresh Start: The Evolution of TiCTAC's E-Commerce Strategy

For years, TiCTAC's online presence relied on a package-type e-commerce platform known as ecbeing, provided by Mercart's group companies. This platform allowed for adaptive growth through functional expansions and customizations to meet diverse demands. However, over time, like many e-commerce sites, TiCTAC accumulated outdated features and unwieldy costs associated with customization.

To continue thriving, the company recognized the urgent need to streamline its site for better management and efficiency, an approach that would retain their established workflows while allowing room for future enhancements.

Emphasizing Quality Content in E-Commerce

A significant component of TiCTAC's rebranding effort is the elevation of its content strategy. Not only is TiCTAC shifting its focus towards a more seamless product sales experience, but it is also committed to showcasing the brand's story and values through engaging articles and features. These