#United States #New York #Leadership #Horizon Media #Bob Lord

Horizon Media Holdings Welcomes Bob Lord as New President

Horizon Media Holdings, the entity behind the renowned Horizon Media agency, has made a significant leadership change by appointing Bob Lord as its first President. This strategic move comes on January 3, 2025, highlighting the company's commitment to innovation and creating long-term value for clients in a rapidly evolving marketing environment.

Bob Lord brings with him an impressive background with over three decades of experience at the convergence of marketing, media, and technology. His expertise in digital transformation and pioneering innovation positions him to lead Horizon Media Holdings into its next growth phase. Reporting directly to Bill Koenigsberg, founder and CEO of Horizon, Lord will spearhead efforts to integrate advanced technologies and innovative solutions across the company's diverse brands.

Horizon Media stands as the largest independent media agency worldwide, with a robust portfolio of affiliate agencies specializing in various fields ranging from full-service marketing to B2B marketing. Under Lord’s stewardship, he is expected to deepen the alignment of these businesses and ensure Horizon remains a frontrunner in tackling new marketing challenges. By enhancing data accessibility and technology integration, Lord aims to provide clients with unparalleled services that meet their dynamic needs.

Prior to this role, Bob Lord was not only a figure in marketing and media but also made waves in advanced technology for nearly a decade. He served as IBM's first Chief Digital Officer, where he played a crucial role in integrating artificial intelligence across its platforms. His other notable accomplishments include creating a programmatic media platform at AOL and leading Razorfish’s transformation into a global digital marketing leader.

In his new position, Lord is determined to leverage his unique skills and experiences to modernize the technology tools available within the marketing landscape, paving the way for greater consumer data transparency. He aims to enhance the return on advertising spend (ROAS) for brands, ensuring maximum value exchange between companies and their customers. "Horizon Media Holdings is in a prime position to lead this transformation," he stated, emphasizing his commitment to developing innovative strategies that can revolutionize the industry.

Bill Koenigsberg expressed strong confidence in Lord’s capabilities. He characterized Lord’s track record as synonymous with transformation, reinforcing that his leadership at the intersection of media, marketing, and technology aligns perfectly with Horizon's growth vision. Lord’s understanding of how to harness cutting-edge technologies equips him to navigate the complexities of modern marketing, and together, they will explore new business opportunities while solidifying the agency's core principles.

Adding to his impressive resume, Lord has served on numerous boards, including Integral Ad Science and Finance of America, reflecting his influence in both public and private sectors. A respected figure in the industry, he has been recognized as one of the most influential channel chiefs and has co-authored a notable book on transforming business at the nexus of marketing and technology.

In alignment with Horizon’s reputation for innovation, the company looks forward to leveraging Lord's extensive background to define new marketing paradigms. Moreover, Lord expressed his enthusiasm about joining Horizon Holdings, remarking on their excellent reputation for client-focused media solutions and the exciting prospect ahead to build on that foundation.

As Horizon Media Holdings embarks on this new chapter, Bob Lord's leadership is set to usher in significant advancements in how the agency approaches marketing challenges. With a focus on incorporating real-time data insights and utilizing advanced technological tools, he aims to create a dynamic marketing ecosystem designed to serve clients better and foster growth in the ever-changing advertising landscape. This is an exciting time for Horizon Media Holdings as they redefine their role in the industry, committed to staying agile, innovative, and dedicated to their clients as they navigate the future of marketing.