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Celebrate One Long Christmas Eve with FRUITS ZIPPER and Meiji!

This holiday season, the popular idol group FRUITS ZIPPER partners with Meiji Co., Ltd. to deliver the joy of Christmas like never before! Kicking off on November 1, 2025, the WebCM titled meiji♡FRUITS ZIPPER〜何度だってクリスマスを楽しもう〜#NEWOKASHIPROJECT offers a delightful countdown to Christmas, promoting the theme of New Standard Experiences with Meiji’s treats.

A Long-Lasting Tradition

The campaign, part of the ongoing NEW OKASHI PROJECT which aims to elevate festive occasions with sweet delights, encourages everyone to make the most of Christmas gatherings. This year, the festivities center around creating memorable moments over a long, enjoyable Christmas Eve, featuring collections of Meiji treats.

Join in the Fun

The WebCM captures various moments of FRUITS ZIPPER members as they bake cakes, splash cheer with drinks, and exchange presents. The video is uniquely filmed in long format, illustrating a stream of scenes showcasing these joyful interactions, affirming that this Christmas is all about repeating the cheer over and over again!

As one member cheerfully narrates, “It's a season when everyone feels excited. So, why not enjoy yourself again and again? From Christmas Eve to the days leading up, let’s celebrate with Meiji’s sweets all the way!”

Countdown to Christmas

On social media, fans will witness the excitement unfold as FRUITS ZIPPER members consecutively countdown the days to Christmas, a fun short video format titled イブイブイブイブ.... The initial video features member Tsukiashi Amane, who hilariously counts down, expressing how enjoyable these moments are and noting with a local accent, “It's too long, but Christmas should definitely be something you can enjoy repeatedly!”

In Their Own Words

Members shared their unique and humorous Christmas wishes in a post-shoot interview, showcasing their individuality:

• - Manaka joked about wanting abs like a “board chocolate” to win a bodybuilding contest!
• - Nakagawa humorously hoped to establish a “Ham Ham Republic” and become a living national treasure of Japan!
• - Matsumoto expressed her desire to perform at the famous Kōhaku Uta Gassen.

These candid responses highlight the vibrant personalities within the group and their deep-rooted connection to seasonal festivities.

Fostering Joy through Events

The overall theme emphasizes creating unforgettable experiences through communal activities, like baking and crafting holiday treats together. Additionally, public engagement initiatives such as a Twitter campaign tied to the WebCM will unfold from December 1 to 8, inviting fans to participate for a chance to win a special sweets bundle prepared by FRUITS ZIPPER.

Delicious Recipes to Try

As part of the campaign, Meiji also features delightful chocolate recipes that can make your gatherings even sweeter:
1. Guilt-Free Latte - mix Meiji's delightful coffee with chocolate and cream for a dreamy treat.
2. Crispy & Fluffy Chocolate Puffs - enjoy a unique texture with a fun twist!
3. Decorative Tapper Cake - simply layer your favorite Meiji sweets!

Explore Meiji’s recipes and create your own festive treats!

Bring the Celebration Home

Starting November 4, Meiji will also offer limited-edition stickers featuring FRUITS ZIPPER with purchases of specific products at select stores. Make this Christmas a time of sweet anticipation, laughter, and togetherness with Meiji treats.

Follow along as FRUITS ZIPPER transforms this festive season into an endless celebration; because every moment spent together is a gift! Merry Christmas with Meiji!